All B Corp articles
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OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
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News briefsEndura is B Corp-certified
Scottish cycling clothing and accessories brand Endura has achieved B Corp certification, an important milestone in its efforts to improve as a company. Certification by B Lab confirms Endura’s commitment to meeting high standards of social and environmental performance, transparency and accountability. The B Corp certification involves a thorough and ...
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ArticleBuff intensifies sustainability commitment
Spanish company Buff, which celebrated its official entry into the B-Corp community in 2023, has made significant progress on its journey towards sustainability, which the company prioritizes in all its decisions. In the B Corp certification, Buff managed to achieve a score of 105.7, which is well above industry standards. ...
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News briefsPeruvian brand launches fabric made from natural fleece
The Peruvian certified B Corp Paka has launched Pakacloud, an innovative, environmentally friendly fleece fabric. The material is made from natural alpaca fibers sourced in Cuzco, the alpine region of Peru. Made from traceable alpaca fibers, Pakacloud fleece significantly reduces microplastic shedding and is a superior alternative to more than ...
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ArticleDistributor Elements introduces “impact discount”
Elements, the Belgian distributor of outdoor brands such as Patagonia, Klean Kanteen and Care Plus, is making efforts to be an inspiring example within the distribution sector in terms of corporate social responsibility: The Antwerp-based family business that recently received B Corp certification is taking a new step forward with ...
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News briefsIndigenous footwear brand Manitobah is B Corp certified
Manitobah, an Indigenous-rooted footwear brand internationally known for its Manitobah mukluks and founded in Winnipeg in 1997 by Sean McCormick, has received its B Corporation certification. One of more than 7,400 companies worldwide, Manitobah is now part of a global community committed to renewing corporate success through an emphasis on ...
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News briefsBuff expects to return to growth this year, after the post-pandemic drop
Buff, the Barcelona-based headwear outfitter, has posted revenues of €48.2 million for the financial year ended on Apr. 30, down from €49.6 million in the previous year. The company said that results were consistent with a “transition year” in the North American market, whereas the European market recorded significant growth. ...
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News briefsFinisterre launches wetsuit rentals
British-based surf and outdoor clothing brand Finisterre has launched a wetsuit rental program in the UK. In what is a global first, according to the B Corp brand, customers can now rent Yulex wetsuits via the Finisterre website. Yulex rubber is an alternative to neoprene. It is derived from the ...
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News briefsNew status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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ArticleWNDR Alpine introduces first apparel collection, with 100% petroleum-free moisture control
WNDR Alpine, an outdoor B-Corp founded by biotech company Checkerspot, is launching the Phase Series, an eco-friendly activewear line featuring ingredients derived from microalgae. The Phase Series builds on WNDR Alpine’s success in developing backcountry skis and snowboards that feature high-performance materials derived from microalgae. Source: WNDR ...
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News briefsOlpro receives B Corp certification
UK-based company Olpro, founded in 2011 by Daniel Walton, has received B Corporation certification, making it the first U.K. camping brand to receive it. The company continues its commitment to sustainability through actions such as tree planting. To date, a total of 11,499 trees have been planted by planting one ...
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ArticleJulien Durant: “The biggest challenge is the fight against greenwashing”
Picture Organic Clothing CEO Julien Durant has a clear mission: To solve the problems his company – and our industry – makes. Find out how.
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News briefsTentree renews its B Corp status
Canadian athleisure company Tentree, based in Vancouver, has renewed its B Corp certification, exceeding its initial score from 2016 by more than 40 points, scoring 136.2. The higher score comes from the company’s B Corp assessment, having improved Governance, Workers, Environment, and Customers sections. In 2022, Tentree, which pledges to ...
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ArticleThe British gather at two outdoor events ahead of sales season
The Outdoor Industries Association (OIA) had its annual meet-up in Tamworth, U.K., last week, following its AGM in Sheffield last October. Andrew Denton, the CEO of OIA, brought the event back to its spring timing, meaning it took place just days before the National Outdoor Expo opened at the nearby ...
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ArticleLifeStraw releases 2022 Responsibility Report on World Water Day
LifeStraw, a Maryland-based B Corp and carbon-neutral brand committed to equitable access to safe drinking water, released its 2022 Responsibility Report on March 22, World Water Day, observed annually by the United Nations to celebrate fresh water and raise awareness for the 2 billion people living without access to clean ...
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ArticlePatagonia celebrates 50 years of “business unusual”
Patagonia is turning 50 this year. To mark the occasion, the outdoor apparel company, founded by Yvon Chouinard, is looking to the future and focusing on what’s next. From Patagonia’s perspective, any hope for a healthy planet - as well as a healthy company - requires that all people do ...
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News briefsKMD Brands secures B Corp status for all brands
KMD Brands, the outdoor, lifestyle and sports company, sees all three of its brands – Kathmandu, Oboz and Ripcurl – become Certified B Corporations, becoming one of the first multinational firms in Australia and New Zealand to have all businesses individually certified. KMD Brands Group CEO Michael Daly called ...
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OpinionSustainability Reports: Greenwashing, job creating, or doing good?
For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...
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News briefsBuff receives B Corp certification
Buff, the Barcelona-based headwear outfitter, has received the B Corp certification. B Corp certification is a private certification, provided by B Lab, of a company’s social and environmental impact. In order to achieve B Corp certification, a company must demonstrate high social and environmental performance, make a legal commitment by ...
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News briefsAdvanced Clothing Solutions receives B Corp status
U.K. textile fulfillment company Advanced Clothing Solutions (ACS) is now B Corp-certified, scoring 150.9 points after being assessed in several categories, including governance, workers, community, customers and environment. The Glasgow-based company, founded in 1997, offers a logistic platform for rental, resale and returns. ACS has just been welcomed as a ...
