Berghaus has launched its own sustainability label named “Made Kind.” Starting with its spring 2016 retail launch, the label will include performance gear which has a reduced environmental impact. In order to earn the Made Kind label, products have to meet at least one of three criteria - be made out of a Bluesign approved fabric, be made using Berghaus' Colourkind coloring process, or be made using recycled materials. Among its eco-responsible commitments, the British outdoor brand has placed a particular focus on reducing the use of fresh water in product manufacture. The proprietary Colourkind process is said to reduce the consumption of fresh water by 89 percent compared with standard dyeing procedures, as well as CO2 emissions by 62 percent, chemical use by 63 percent, and COD (Chemical Oxygen Demand) by 67 percent. Berghaus has estimated that, thanks to Colourkind, it saved one million liters of water from its production process in the spring-summer 2015 season. In May 2015 Berghaus announced it had joined the international bluesign system. The brand will celebrate its 50th anniversary in 2016.