Patagonia is launching a new digital platform that aims to connect volunteers with environmental activists. Patagonia Action Works, which has been described by Yvon Chouinard as a sort of dating site, gives customers the opportunity to sign petitions that support their respective causes, offer their skills and time for free as volunteers, be informed about events in their area, and donate money to local charities. On the initiative's website, the users who have signed up can search organizations across a list of different categories, including land, water, climate, communities and biodiversity. By helping its customers to easily connect with local environmental groups, Patagonia hopes these organizations will be able to achieve even more.
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