Peak Performance is among the new brands that have recently joined the Circular Fashion Partnership, a cross-sectorial project led by Global Fashion Agenda, in partnership with Reverse Resources, The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and P4G, which aims to achieve a long-term, scalable transition to a circular fashion system. The initiative is currently focusing on Bangladesh, a major garment-producing country that exports and/or downcycles most of its waste. As such, the country could become a leader in circularity by scaling its recycling capacity and generating more value from its waste streams. The business model and project learnings from the Circular Fashion Partnership will be presented at the end of 2021 in a Circularity Playbook for Bangladesh, set to become a guide for replicating the model in other countries like Vietnam and Indonesia. The partnership is still welcoming new participants. Participating brands currently include H&M, Marks & Spencer, Echotex, Renewcell and other brands, manufacturers and recyclers.

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