Prana, a Columbia Sportswear brand, reports great success for its Responsible Packaging Movement program, “RPM,” which launched last August. The program, designed to inspire and create industry-wide change, has welcomed nearly 60 brand partners across the industry in its first six months, including camping gear specialist GSI Outdoors.
Sustainability has been one of the brand’s USPs since Prana was founded in 1992, and through RPM, the Carlsbad, California-based company openly shares its experience and resources with brands that join the movement. The program offers a collaborative network of like-minded brands, monthly webinars and roundtable discussions with industry leaders, and a social media toolkit to help brands share their progress.
Photo: © Prana.com
