Lucky Bike, a German bicycle trading company founded in 1994 with 29 stationary stores in Germany, won the “Shop Usability Award” in the category Sport & Outdoor for its online shop. The Shop Usability Award has been presented annually since 2008 to e-commerce entrepreneurs, agencies and brands in Germany, Austria and Switzerland that have developed online stores with exceptional user-friendliness. Meanwhile, the award has established itself as a leading award recognized throughout the industry.

Prior to the award, votes are collected via the UX design community over a period of three months. The top five web shops in 20 categories are automatically nominated for the award, with a jury of experts making the final decision.

The German e-commerce agency Kosmonaut is responsible for the Lucky Bike webshop.