All Deuter articles – Page 4

News briefs

Deuter distribution in France to be handled by new Schwan-Stabilo subsidiary

21 January 2021

Deuter announced that all product distribution for the German backpack brand will be handled in the future by Deuter’s owner Schwan-Stabilo’s new subsidiary, Schwan-Stabilo Outdoor France, which was founded in September 2019. In December 2020, Gregory Allali took over the position of country manager France at Deuter Sport. Allali previously ...

Article

​Deuter publishes social report 2019/20

14 January 2021

German backpack specialist Deuter has published its social report for the 2019/2020 fiscal year. With the Covid-19 pandemic, the year was a real challenge in terms of social responsibility. Above all, Deuter made the health and safety of all employees and suppliers a top priority. Measures adopted jointly with all ...

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Deuter takes second place at German Sustainability Award for corporate partnerships

9 December 2020

Together with the German Federal Ministry for Economic Cooperation and Development (BMZ), exemplary partnerships between companies from the textile industry based in Germany and in developing countries were now honored with the German Sustainability Award Corporate Partnerships 2021. The award is the most prestigious award in Germany and one of ...

Article

Outdoor stands out at Schwan Stabilo

27 November 2020

The outdoor division of the German Schwan Stabilo Group recorded a drop in revenues for its financial year ended June 30, 2020, due to pandemic-related lockdowns from mid March to early May 2020. Sales declined by 5.1 percent from the previous year to €159.7 million. All four brands in the ...

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Deuter’s Green Friday 2020

25 November 2020

The German backpack specialist Deuter is donating 10 percent of its brand online store turnover between Nov. 27 and 29 to the ALPs Project of the non-profit sustainability research institute European Research Institute (ERI). ALPs is one of the European Outdoor Conservation Association’s (EOCA) funded projects for 2020. The aim ...

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“German Outdoor Brands” retail training goes digital

21 October 2020

In 2019, the German brands Deuter, Lowa and Leki launched joint training courses for their retail partners under the name “German Outdoor Brands.” Since the planned 2020 roadshow with corresponding clinics at eight locations throughout Germany could not take place due to the pandemic, video trainings are now available as ...

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Deuter supports trash removal in the mountains

12 October 2020

German backpack specialist Deuter is supporting the Austrian association #estutnichtweh (“it does not hurt”), which takes care of garbage collection in the mountains, by providing different backpack models. The association also uses other tools, all donated by various supporting partners: The trash goes into “Drecksackerl” (reusable trash bags); the hands ...

Article

​Bicycle donations make a difference in developing countries

27 August 2020

As part of the company’s corporate responsibility program, the Danish shoe brand Ecco is donating bicycles to children in Vietnam. While this is just one of the aid projects - others include donating school supplies to schools in Thailand or funding mobile libraries in Indonesia - it is a great ...

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Deuter grants three mountain and ski guide scholarships

23 August 2020

Backpack specialist Deuter is raffling off three scholarships for the demanding and diversified qualifying examination to become a state-certified mountain and ski guide among outdoor enthusiasts who want to turn their passion into a profession. Deuter will pay the course fee of €1,000 for the first three winners; places four ...

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Deuter offers Lonely Planet guide as sales incentive

24 July 2020

The German backpack specialist Deuter, together with participating retailers in Germany, Switzerland and Austria, has launched a cooperation campaign with Lonely Planet until March 31, 2021: When buying an Aircontact Pro (men’s or women’s SL model), one of the brand’s trekking classics, the consumer receives a Lonely Planet guide of ...

Article

Changes in Deuter’s management

30 June 2020

Just hours after he participated in a panel of experts on the topic of how to overcome the corona crisis at the Ispo Re.Start Days, the German backpack and sleeping bag specialist Deuter announced that Martin Riebel will step down from his position as managing director of the brand on ...

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Deuter introduces new logo

11 June 2020

The German backpack and sleeping bag specialist Deuter, founded in 1898, is entering the 2021 season with a new logo. Martin Riebel, managing director of the brand, said: “In more than 120 years, Deuter has always reinvented itself. With the new logo and a new brand design for 2021, we ...

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Deuter on the way to PFC freedom

25 February 2020

Deuter introduced a 100-percent Perfluorocarbon-free (PFC) bag collection for autumn 2020. The collection includes the Up series, which is the brand’s latest line of urban lifestyle packs, as well as a new Aviant travel luggage line and an updated iteration of its Freerider Pro ski touring pack. The collection is ...

News briefs

Degenhardt new managing director at Deuter USA

25 February 2020

(SGI) Deuter USA has announced the promotion of Jonathan Degenhardt, currently senior marketing manager, to managing director, effective July 1. He will replace the current managing director, Bill Hartrampf, who will stay with the company to develop a new direct sales business unit.