All Deuter articles – Page 3
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News briefsDeuter enters trail running category with backpacks
Source: Deuter New Deuter Ascender 7 trail running backpack German brand Deuter is entering the trail running/speed hiking market with two small (7 and 13 liters) backpacks with running vest-like features. Like all Deuter products since 2020, the new Ascender backpacks are PFC-free. In addition, the main ...
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News briefsDeuter launches social media campaign with factory workers on Fashion Revolution Day
April 24 is Fashion Revolution Day, a commemorative date to remind us of the disaster at the Rana Plaza textile factory in Bangladesh in 2013, in which more than 1,000 people died in agony. Every year on this day people worldwide are called upon to make a statement and wear ...
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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ArticleDeuter pushes ahead with climate strategy
Under the motto “Changing for the better means taking responsibility” – part of the Deuter Promise, which calls for 360-degree responsibility – German backpack and sleeping bag manufacturer Deuter is launching a new sustainability strategy. One of the six fields of action anchored within addresses climate protection – with the ...
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News briefsDeuter and manufacturer Vina Duke win sustainability award for global partnership
The fourth edition of the Global Business Partnerships Award (part of the German Sustainability Awards) went to German brand Deuter and its Vietnamese partner company Vina Duke. The jury honored the 30-year old corporate partnership between the two companies as outstanding in the industry. Based in Ho Chi Minh City, ...
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News briefsDeuter employees donate to flood victims
After the German backpack specialist Deuter called on its employees to make a voluntary donation to a social institution in the area of last summer’s disastrous floods in the German state of Rhineland-Palatinate, €3,000 have now been handed over to the Levana School, a special education facility with a focus ...
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ArticleSchwan-Stabilo's outdoor division grows 16% in 20/21 despite lockdowns
Despite Covid-19, the German Schwan-Stabilo group achieved sales growth of 2.2 percent to €623.2 million in fiscal 2020/21 (previous year: €609.8 million). The Stabilo (writing utensils) and Outdoor subgroups, which grew significantly despite the pandemic, contributed substantially to this. For the group’s Cosmetics segment, the impact of the pandemic was ...
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News briefsDeuter donates 10 percent of Green Friday sales to CSR projects
Instead of encouraging people to consume more during the current Black Friday/Cyber Week shopping craze, German backpack specialist Deuter will donate 10 percent of the sales generated in the brand’s online store from Nov. 27-28, 2021. The money will go to the “Walk the Trail” project in Argentina, a biodiversity ...
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News briefsSchwan-Stabilo calls on employees worldwide to become socially involved through sport
The Schwan-Stabilo Group, which owns the brands Deuter, Maier Sports, Ortovox and Gonso, has called on all its employees worldwide to cover a distance of 60,000 km – the distance between all company locations added together, and a total of 1.5 times around the world – virtually together in sports. ...
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News briefsMichael Jakob hired as Deuter head of international sales
Source: Deuter Michael Jakob After leaving PrimaLoft in June 2020 after more than six years as VP of business development Europe, Michael Jakob – as the company has just officially announced – has taken over the position of head of international sales at Deuter in Gersthofen, Germany, ...
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ArticleDeuter with new sustainability strategy and “Promise Tour” across Germany
Following the motto “We take responsibility for a change for the better,” Deuter has unveiled a new sustainability strategy to clearly take responsibility for its own actions and their impact on people and nature. With the new “Deuter Promise,” the German backpack and sleeping bag specialist is ...
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News briefsDeuter introduces head of sales
German backpack and sleeping bag manufacturer Deuter has only now officially announced that Gerrit Pfurr was promoted to general sales manager for all sales areas in July 2020. Pfurr’s core task is the sustainable realignment of the Deuter sales organization. The goal is to continue to grow internationally while preserving ...
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News briefsBergamont with new marketing manager
At IAA Mobility in Munich, Gregor Cerwinski welcomed trade show visitors in his new role as head of marketing at the booth of German bicycle manufacturer Bergamont. Succeeding Pamela Busch, he officially joined the German bicycle company on Sept. 1 and will be responsible for international marketing. In this role, ...
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News briefsGreen Button for Deuter’s sustainable products
German backpack and sleeping bag manufacturer Deuter has been certified under the German government’s “Grüner Knopf” (Green Button) standard for its sustainability. The Green Button is the first government-monitored label for responsible corporate management and ecologically and fairly produced textiles. It was launched in 2019 by the German Ministry for ...
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News briefsDeuter with new key account manager national sales
Source: Deuter Ingo Walkner Ingo Walkner has joined Deuter’s sales team as national key account manager. Already on Feb. 1, he succeeded Martin Zanker, who has been promoted to head of e-commerce and own retail. In his new role, Walkner, who was most recently working at ...
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News briefsDeuter uses fabric scraps for new Infiniti line
Source: Deuter Infiniti Dirtbag To put unavoidable production waste to good use, German brand Deuter has launched a new line of stuff sacks, bags and backpacks made from fabric scraps from its regular collection of backpacks and sleeping bags. For this first limited Infiniti series, almost 24,000 ...
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ArticleMyanmar: a cheap hotspot getting even hotter
Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...
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News briefsDeuter expands its existing retail training services with e-learnings
In the future, retail staff will have the opportunity to use Deuter’s sales training via a central online platform. The German company’s new online service is freely available to the entire retail sector. Deuter developed its training program more than 10 years ago to support sales staff with detailed and ...
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News briefsDeuter introduces new look
After 37 years of constant branding, German backpack and sleeping bag specialist Deuter is introducing its new brand design and logo with the new 2021 spring collections. The new, clean and modern logo is only the fifth in the brand’s more than 120-year history. Alongside the younger ...
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News briefsDeuter receives eighth consecutive FWF Leader status
Source: Deuter / Vina Duke I made your bag For its 2019/20 fiscal year and the eighth time in a row, Deuter has received the Leader status from the Dutch non-profit organization Fair Wear Foundation (FWF). For years, the German backpack and sleeping bag specialist has consistently ...
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