All Deuter articles – Page 2
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News briefsDeuter achieves Fair Wear Leader status again
German brand Deuter has confirmed its leader status with the multi-stakeholder initiative Fair Wear Foundation for the tenth time in a row, reaching 94 of the maximum of 100 points possible. The yearly check-up validates the implementation of fair working conditions in a company’s supply chain. Besides the measures taken ...
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News briefsDeuter donates €4,000 to EOCA biodiversity project
German company Deuter did not offer extra discounts during its “Green Week” (an initiative started as an alternative to Cyber Week). Instead, it started an initiative to donate 10 percent of sales from its online store to a project of the European Outdoor Conservation Association (EOCA). Now the brand has ...
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News briefsDeuter TrekLite Challenge results in the planting of 500 trees
As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...
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News briefsDeuter partners with Atlat to introduce a digital complaints system for Vietnamese workers
Deuter has partnered with Munich-based startup Atlat on a digital complaints system designed to strengthen the rights of workers in Vietnam. The project, which will start in factories in Ho Chi Minh, aims to give workers an accessible grievance channel and Deuter a direct link to its overseas workers. Using ...
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News briefsVaude passes Green Button 2.0 certification
As the first company, Vaude has passed the revised and tightened requirements of the German government’s textile standard “Grüner Knopf” (Green Button). Since Aug. 2022, companies have been able to be audited in accordance with the Green Button 2.0 standard. Their requirements newly include introducing measures to promote living wages ...
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ArticleSchwan-Stabilo’s outdoor brands grow by 16.4%
The German Schwan-Stabilo group, the owner of Deuter, Ortovox, Maier Sports and Gonso, has published its 2021/22 business numbers, achieving growth in all of the group’s categories, which are cosmetics, writing instruments and outdoor sports. In the time span reported, the group generated sales of €745.3 million (previous year: €623.2 ...
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News briefsEOCA members participate in Black (Green) Friday fundraiser
With the Black Friday shopping craze around the corner, many outdoor brands try to engage not only in selling but also in fundraising for environmental or social projects, renaming Nov. 25 the “Green Friday.” Seven members of the European Outdoor Conservation Association (EOCA) dedicate their fundraising to projects under the ...
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News briefsDeuter hires new German head of sales for sport and outdoor
Source: Deuter Matthias Gumbrecht Matthias Gumbrecht, former distribution manager at Kübler Sport GmbH, is Deuter’s new head of sales for the Deuter sport and outdoor division in Germany since July 2022. Before his time at Kübler, Gumbrecht spent ten years at Erhard Sport International in the company’s ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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News briefsSchwan-Stabilo employees finish 84,637km in charity sports challenge
The employees of the Schwan-Stabilo group (staff of Deuter, Ortovox, Maier Sports and Gonso being among them) have mastered the first global Schwan Sports Challenge, a charity project that supports initiatives for clean drinking water and reforestation. All Schwan-Stabilo sites lined up in a row make up a distance as ...
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News briefsDeuter enters trail running category with backpacks
Source: Deuter New Deuter Ascender 7 trail running backpack German brand Deuter is entering the trail running/speed hiking market with two small (7 and 13 liters) backpacks with running vest-like features. Like all Deuter products since 2020, the new Ascender backpacks are PFC-free. In addition, the main ...
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News briefsDeuter launches social media campaign with factory workers on Fashion Revolution Day
April 24 is Fashion Revolution Day, a commemorative date to remind us of the disaster at the Rana Plaza textile factory in Bangladesh in 2013, in which more than 1,000 people died in agony. Every year on this day people worldwide are called upon to make a statement and wear ...
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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ArticleDeuter pushes ahead with climate strategy
Under the motto “Changing for the better means taking responsibility” – part of the Deuter Promise, which calls for 360-degree responsibility – German backpack and sleeping bag manufacturer Deuter is launching a new sustainability strategy. One of the six fields of action anchored within addresses climate protection – with the ...
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News briefsDeuter and manufacturer Vina Duke win sustainability award for global partnership
The fourth edition of the Global Business Partnerships Award (part of the German Sustainability Awards) went to German brand Deuter and its Vietnamese partner company Vina Duke. The jury honored the 30-year old corporate partnership between the two companies as outstanding in the industry. Based in Ho Chi Minh City, ...
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News briefsDeuter employees donate to flood victims
After the German backpack specialist Deuter called on its employees to make a voluntary donation to a social institution in the area of last summer’s disastrous floods in the German state of Rhineland-Palatinate, €3,000 have now been handed over to the Levana School, a special education facility with a focus ...
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ArticleSchwan-Stabilo's outdoor division grows 16% in 20/21 despite lockdowns
Despite Covid-19, the German Schwan-Stabilo group achieved sales growth of 2.2 percent to €623.2 million in fiscal 2020/21 (previous year: €609.8 million). The Stabilo (writing utensils) and Outdoor subgroups, which grew significantly despite the pandemic, contributed substantially to this. For the group’s Cosmetics segment, the impact of the pandemic was ...
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News briefsDeuter donates 10 percent of Green Friday sales to CSR projects
Instead of encouraging people to consume more during the current Black Friday/Cyber Week shopping craze, German backpack specialist Deuter will donate 10 percent of the sales generated in the brand’s online store from Nov. 27-28, 2021. The money will go to the “Walk the Trail” project in Argentina, a biodiversity ...
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News briefsSchwan-Stabilo calls on employees worldwide to become socially involved through sport
The Schwan-Stabilo Group, which owns the brands Deuter, Maier Sports, Ortovox and Gonso, has called on all its employees worldwide to cover a distance of 60,000 km – the distance between all company locations added together, and a total of 1.5 times around the world – virtually together in sports. ...
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News briefsMichael Jakob hired as Deuter head of international sales
Source: Deuter Michael Jakob After leaving PrimaLoft in June 2020 after more than six years as VP of business development Europe, Michael Jakob – as the company has just officially announced – has taken over the position of head of international sales at Deuter in Gersthofen, Germany, ...
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