All Deuter articles – Page 2
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News briefsGlobetrotter, Patagonia and Vaude triumph in German sustainability prize
Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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ArticleDeuter receives “Green Button 2.0” certification
Among other measures, backpack and sleeping bag expert Deuter from Germany has been effectively and sustainably implementing the environmental and social standards of the “Grüner Knopf” (Green Button) directly and along the value chains since 2021 as part of its responsible business practices. Now, the company has gone through another ...
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News briefsDeuter’s repair service embarks on third German Promise Tour
In October and November 2023, backpack and sleeping bag specialist Deuter will repair used and aging Deuter backpacks, sleeping bags or accessories at selected retailers in Freiburg, Gersthofen, Garmisch-Partenkirchen and Munich, Germany, and provide information about its sustainability strategies. Usually, the products are sent to the company headquarters in Gersthofen ...
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News briefsDeuter donates €5,000 to EOCA project
Source: Deuter The Guide 34+8 on the 10th leg of the Deuter Anniversarally As part of Deuter’s 125th anniversary, a limited edition Guide 34+8 backpack set off on a 60-day journey across the countries of Germany, Austria, Italy and Portugal under the title “Deuter Anniversarally,“ which started ...
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News briefsDeuter continues to support German MTB podcast TYFR
For the second year in a row, Deuter supports the German-language podcast ”Thank you for Riding” (TYFR), which tells stories about mountain biking. The podcast is published monthly and has been in existence since 2021. The voice of the podcast is Rainer Frömmel. Frömmel is also the host of the ...
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ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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News briefsDeuter hires new sports marketing manager
Source: Deuter Anna Arnert German backpack and sleeping bag expert Deuter has appointed Anna Arnert as the new marketing manager for its alpine sports division in mid-February. Arnert looks back on a long career in communications and the sporting goods industry. After studying in Germany and England, ...
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News briefsDesign & Innovation awards 2023 for bike and outdoor products presented
The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...
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News briefsParent company of Deuter, Ortovox & Co. has a new CFO
Source: Schwan-Stabilo Anke Buttler The Schwan-Stabilo Group, which owns the Ortovox, Gonso, Maier Sports and Deuter brands, announced that Anke Buttler has become the group’s new chief financial officer (CFO), joining CEO Sebastian Schwanhäußer as part of the group’s executive management team on Jan. 1. With a ...
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News briefsDeuter achieves Fair Wear Leader status again
German brand Deuter has confirmed its leader status with the multi-stakeholder initiative Fair Wear Foundation for the tenth time in a row, reaching 94 of the maximum of 100 points possible. The yearly check-up validates the implementation of fair working conditions in a company’s supply chain. Besides the measures taken ...
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News briefsDeuter donates €4,000 to EOCA biodiversity project
German company Deuter did not offer extra discounts during its “Green Week” (an initiative started as an alternative to Cyber Week). Instead, it started an initiative to donate 10 percent of sales from its online store to a project of the European Outdoor Conservation Association (EOCA). Now the brand has ...
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News briefsDeuter TrekLite Challenge results in the planting of 500 trees
As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...
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News briefsDeuter partners with Atlat to introduce a digital complaints system for Vietnamese workers
Deuter has partnered with Munich-based startup Atlat on a digital complaints system designed to strengthen the rights of workers in Vietnam. The project, which will start in factories in Ho Chi Minh, aims to give workers an accessible grievance channel and Deuter a direct link to its overseas workers. Using ...
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News briefsVaude passes Green Button 2.0 certification
As the first company, Vaude has passed the revised and tightened requirements of the German government’s textile standard “Grüner Knopf” (Green Button). Since Aug. 2022, companies have been able to be audited in accordance with the Green Button 2.0 standard. Their requirements newly include introducing measures to promote living wages ...
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ArticleSchwan-Stabilo’s outdoor brands grow by 16.4%
The German Schwan-Stabilo group, the owner of Deuter, Ortovox, Maier Sports and Gonso, has published its 2021/22 business numbers, achieving growth in all of the group’s categories, which are cosmetics, writing instruments and outdoor sports. In the time span reported, the group generated sales of €745.3 million (previous year: €623.2 ...
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News briefsEOCA members participate in Black (Green) Friday fundraiser
With the Black Friday shopping craze around the corner, many outdoor brands try to engage not only in selling but also in fundraising for environmental or social projects, renaming Nov. 25 the “Green Friday.” Seven members of the European Outdoor Conservation Association (EOCA) dedicate their fundraising to projects under the ...
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News briefsDeuter hires new German head of sales for sport and outdoor
Source: Deuter Matthias Gumbrecht Matthias Gumbrecht, former distribution manager at Kübler Sport GmbH, is Deuter’s new head of sales for the Deuter sport and outdoor division in Germany since July 2022. Before his time at Kübler, Gumbrecht spent ten years at Erhard Sport International in the company’s ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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News briefsSchwan-Stabilo employees finish 84,637km in charity sports challenge
The employees of the Schwan-Stabilo group (staff of Deuter, Ortovox, Maier Sports and Gonso being among them) have mastered the first global Schwan Sports Challenge, a charity project that supports initiatives for clean drinking water and reforestation. All Schwan-Stabilo sites lined up in a row make up a distance as ...
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