All Deuter articles
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News briefs
Deuter adds Veloconnect interface for retail partners
The German backpack and gear specialist has implemented a new system to streamline digital ordering and inventory for its retail network.
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News briefs
Deuter supports Engadin outdoor photography workshop
The German outdoor gear brand partners in a hands-on sport photography workshop combining climbing, biking and expert-led training.
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Article
Schwan-Stabilo appoints new CEO
The German brand group spanning writing instruments, cosmetics and outdoor gear announces a top-level leadership change for October 2025.
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News briefs
Deuter launches ultralight Rogla 5 cycling pack
The new Rogla 5 vest pack blends ultralight performance with comfort and hydration for long, hot gravel and MTB rides.
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News briefs
Deuter expands showroom presence with sustainability focus
Deuter expands with sustainable showrooms in Germany and the UK, enhancing customer engagement and eco-friendly brand presentation.
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News briefs
German Outdoor Brands expand dealer training program for 2025
Deuter, Lowa and Leki continue their commitment to specialized retailer education with new workshops and factory tours.
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Article
Deuter and Ortovox expand digital complaint system in Vietnam
The German companies strengthen worker rights in Vietnam with a digital complaint system and training program, expanding efforts across factories.
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News briefs
Deuter donates €5K to nature conservation
Supporting a cleaner, plastic-free future, the German outdoor brand contributes to sustainability efforts by donating to Patron.
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Article
Schwan-Stabilo’s Outdoor brands report 14.1% revenue decline, maintains optimistic outlook
While the group reported a 6.2% decline in sales for the FY, Outdoor suffered a double-digit decline due to market saturation. The group remains optimistic and focuses on innovation and sustainable growth.
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News briefs
Deuter launches giveaway for off-line ski days
The brand offers ski enthusiasts a chance to win a spot in a guided alpine adventure focused on safety, skill-building and sustainability.
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News briefs
Riebel is the new interim CEO of Ortovox
Following the departure of Schneidermeier, the group CEO is temporarily also in charge of the brand.
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News briefs
Deuter donates 10% of Infiniti Series revenue to ocean cleanup
The German backpack specialist is once again donating a portion of its proceeds to One Earth – One Ocean to support the cleanup of the Mekong River and its tributaries in Cambodia.
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News briefs
Deuter appoints new National Sales Manager to drive US expansion
The appointment of Joe Duffy is expected to strengthen the brand’s presence in the US and accelerate growth in the highly competitive outdoor industry.
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News briefs
Deuter Trail Attack enters the next round
On May 15, 2024, Deuter launched the application process for the Deuter Trail Attack 2024, with four places up for grabs for a very special one-week Alpine cross. You can choose between enduro action across the scenic highlights of Provence or freeride fun on high alpine trails through the Western ...
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Sponsored
OutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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News briefs
Sustainable Deuter Infiniti series with new winter products
As part of its sustainability strategy, the German outdoor brand Deuter reached an important milestone in the summer of 2021 with the the Infiniti series: Only residual materials left over from the manufacture of other Deuter products are used to produce this limited series. It is therefore not only particularly ...
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News briefs
Green Week: Deuter donates €7,000 to Patron Plasticfree Peaks
Instead of promoting consumption through discounts, Deuter has once again made a sustainability statement this year during Green Week. The German company has donated 10 percent of its online sales from Nov. 20-26, 2023, to the non-profit organization Patron Plasticfree Peaks, which campaigns for a clean environment, raising a total ...
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News briefs
Deuter receives Fair Wear Leader status for eleventh consecutive year
Since 2011, the German backpack pioneer and sleeping bag expert Deuter has been a member of the Fair Wear Foundation (FWF), an independent non-profit organization that works to ensure certain social standards and appropriate working conditions in the production of textiles, and has held the FWF “Leader” status continuously since ...
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Article
Deuter parent Schwan-Stabilo confirms last year’s solid performance
Source: Schwan-Stabilo Sebastian Schwanhäußer, Group CEO Volatile markets, war, inflation and cautious consumers once again posed considerable challenges for the Schwan-Stabilo Group with its three business areas of cosmetics, writing instruments and outdoor. Nevertheless, the previous year’s positive trend continued – partly due to this varied business ...
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Article
EOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.