All Distribution articles – Page 13
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News briefs
Montane with new country manager and PR agency for the U.S.
British outdoor apparel brand Montane has announced a new brand initiative for the U.S. market. Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of country manager for the U.S., overseeing all wholesale, professional and direct sales for Montane’s apparel and gear collection. Downing will work ...
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News briefs
Keen reorganizes German sales team
Ralph Hermann, so far Keen’s representative in Baden-Württemberg with his agency “Die Berg Agenten”, will be Keen’s new country manager for Germany. Baden-Württemberg as well as Bavaria will be taken over from fall/winter 2022 by the agency Frotscher, which also looks after brands such as Havaianas, CMP, Inuovo and Hoff ...
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News briefsFree matchmaking event with the Korea Outdoor & Sports Industry Association
The Korea Outdoor & Sports Industry Association (KOIA), one of the most active and advanced outdoor associations, organizes an online matchmaking event with European brands and distributors as part of the EU–Korean free-trade agreement. The event is a unique opportunity, as Korean companies will not be able to participate in ...
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News briefsSwiss e-bike pioneer Flyer takes off in North America
Like the German mountain bike manufacturer Propain Bicycles, Swiss e-bike pioneer Flyer AG, part of Europe’s largest bicycle buying group ZEG (Germany), is also using this year’s U.S. bicycle festival Sea Otter Classic in Monterey, California (Oct. 7-10), to enter the U.S. market. Flyer is not only eyeing the ...
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News briefsPropain Bicycles goes America
German niche D2C brand Propain Bicycles (custom handcrafted mountain bikes) is using the 2021 Sea Otter Classic U.S. bicycle festival in Monterey, California, which has been moved from its traditional May date to Oct. 7-10, to introduce itself along with its newly formed subsidiary Propain Bicycles USA. With this move, ...
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News briefs
Welsh women’s outdoor brand ACAI expands internationally
Welsh women’s outdoor brand ACAI is on track to double its sales to £6 million (€7.0m-$8.2m) and export to international markets with the help of a £500,000 (€585,000-$686,000) loan from the Development Bank of Wales, reports wales247.co.uk. The brand was founded in 2017 by Joe and Kasia Bromley and offers ...
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News briefsDTC e-bike brand Cowboy heads to the U.S.
DTC e-bike brand Cowboy announced on Sept. 23 at the Micromobility America Conference in San Francisco that it is expanding its business to the U.S. At the same time, the Belgian brand is expanding in Europe: the addition of Sweden and Denmark brings the number of served country markets to ...
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News briefsOrage returns to Europe
Montréal-based brand Orage, co-founded by Eric D’Anjou in 1989 and catering primarily to freeride skiers and snowboarders, is reportedly expanding back into the European market. After undergoing several changes of leadership and direction under the umbrella of the company Coalision and its CEO and president Bernard Mariette, the brand was ...
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News briefsHD Wool partners with HuginBiz to drive business growth in Scandinavia
To support its growing customer base in Scandinavia, U.K.-based HD® Wool Ltd, manufacturer of HD® Wool Apparel Insulation, has partnered with Helping You Grow International Business AB (HuginBiz®) to support business development in Scandinavia. HD Wool Apparel Insulation provides energy, well-being and comfort by working with nature to produce active ...
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News briefsSRAM Group integrates Time Sport into its international distribution network
Last February, U.S.-based component manufacturer SRAM Group acquired the pedal business, including all related patents, from French manufacturer Time. Following the completion of a pedal manufacturing facility in Coimbra, Portugal, SRAM Group has now updated the list of global distributors for its pedal business, which now operates under the Time ...
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News briefsGermany's Sport Import expands SRAM Group distribution to Bulgaria and Romania
As of August 1, German bicycle wholesaler and distributor Sport Import GmbH is officially expanding the SRAM Group aftermarket distribution to Bulgaria and Romania. In Bulgaria, the experienced wholesaler shares the distribution of SRAM Group brands Rockshox, SRAM, Time, Truvativ and Zipp with Velomania Ltd. In Romania, the company will ...
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News briefsMyStromer AG welcomes three new distribution partners
Swiss S-pedelec pioneer MyStromer AG plans to drive the mobility revolution with no less than three new national distribution partners, namely in Italy, the U.K. and the United Arab Emirates (UAE). While Greenlife Mobility has already been taking care of Stromer pedelecs in Italy since May and is currently working ...
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News briefsRaleigh’s DACH region distribution to return from PBG to Accell in 2023
The Dutch Pon Bike Group (PGB, with brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union and others) has been distributing the traditional British bicycle brand Raleigh as a licensed brand in the German-speaking markets since 2005. As the license agreement with Accell Group expires at the end of September ...
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News briefsNew U.K. distributor for Sigma Sport
Oxford Products Ltd. has taken over the distribution network rebuild for German cycling components and accessories manufacturer Sigma Sport in the U.K., effective July 1, 2021. The company based in Witney, Oxfordshire, has been active in sales for almost 50 years and has become one of the largest distributors of ...
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News briefsCimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been ...
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News briefs
DUER shifts to direct sales in Germany
After a three-year partnership with German distribution specialist E. Tremmel Marketing GmbH, Canadian performance apparel brand DUER announced that it will transition to direct sales beginning with the spring/summer 2022 season. “DUER entered the European market early and immediately experienced significant growth in the urban-outdoor segment,” said Pascal Wehr, sales ...
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News briefsU.S. wholesaler QBP adds Benno Bikes to portfolio
U.S. bicycle wholesaler Quality Bicycle Products (QBP) will be the sole domestic distributor for California-based Benno Bikes’ bicycles, parts and accessories, beginning with the 2022 model year. With home market distribution centers in Minnesota, Pennsylvania, Nevada and Colorado, QBP serves a network of more than 5,000 independent bicycle dealers across ...
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News briefs
Afydad launches virtual B2B storefront
Spanish sports federation Afydad is taking another step forward in implementing its “Spain is Sport” strategy. Following the launch of its new website www.spainissport.com in April, Afydad has now launched the Spain is Sport B2B showroom. In the new digital showroom, brands can present their products to a national and ...
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News briefs
Asolo with new distribution in Benelux
Asolo Srl, the Italian outdoor footwear brand founded in 1975, will be represented in Belgium, the Netherlands and Luxembourg by Dutch agency Technolyt starting with the new spring-summer 2022 season. Asolo said it chose this new collaboration and distribution through Technolyt “because we share the same values in the outdoor ...
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ArticleU.S. debut of German-Austrian Nox Cycles
German-Austrian e-bike manufacturer Nox Cycles Austria GmbH, which once emerged from Berlin-based Hawk Bike Sales GmbH, is expanding not only from the DACH region into other EU countries but also toward the Americas. While it has already gained a foothold in South America two years ago through an importer in ...
