All Distribution articles – Page 13
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News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
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News briefsEvans Cycles and Cube to restart their U.K. retail partnership
Evans Cycles, part of Frasers Group, will soon restart its retail partnership in the U.K. with German bike brand Cube. The partnership had been put on pause during the pandemic due to supply chain issues, and is expected to resume later this year. It will see Evans Cycle’s physical and ...
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News briefsSilva with new distribution partner in Benelux
Silva, the Swedish manufacturer of compasses, headlamps and other outdoor equipment, has changed its distribution structure in the Benelux countries. Belgian distributor Hike-A-Way, founded in 1998, will take over the distribution of Silva products in the sports and outdoor channels (and related marketing activities) in the Benelux countries from Hombel ...
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ArticleElevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
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News briefsSQlab with new distribution partner in Switzerland
Source: SQlab SQlab founder and CEO Tobias Hild (left) and Sideshore owner and CEO Philipp Knecht. Last year’s acquisition of ergonomic bicycle product specialist SQlab GmbH by Boards & More GmbH (aka B&M Group, parent company of water and cycling brands Duotone, Fanatic and Ion) has now ...
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News briefsSnowleader to distribute and produce Eider brand in Europe
Snowleader, a leading online retailer of outdoor and snow sports products based in the Savoy region of France, has signed a licensing agreement with the Korean K2 Group to design, produce and distribute Eider in Europe. This comes more than two years after Millet Mountain Group – then part of ...
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ArticleRossignol Bikes available in most EU countries and U.K.
Source: Rossignol After the French Groupe Rossignol SA decided to focus entirely on its own Rossignol brand in the bicycle sector as part of a radical restructuring phase, no stone was left unturned. At the beginning of 2021, the domestic bicycle and pedal subsidiary Time Sport International ...
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ArticleJack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
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News briefsKatadyn Germany takes over distribution for Modestone notebooks
Katadyn Germany has added the Finnish brand Modestone to its distribution portfolio. Modestone is a manufacturer of notebooks made from stone paper – a fire- and water-resistant paper that is not made from wood pulp but ground limestone. Stone paper production takes comparably less energy and water and requires no ...
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News briefsNew Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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News briefs
Evoc takes over its distribution in Germany from BikeAction
Evoc Sports, specializing in protective bags and bike packs, will take over the distribution of its product in Germany from its current agency BikeAction, in charge since 2008, as of September 2022. The agency will continue to provide support, deliveries and customer care until Aug. 31, 2022. The German market ...
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News briefsK-Way to open brand store in Hong Kong
French brand K-Way, part of BasicNet, an Italian company that also owns the Kappa, Briko and Superga brands, amongst others, has partnered with Bluebell Group to launch in Hong Kong. Following the brand’s digital launch in June via k-way.com.hk, the first physical brand store is scheduled to open in October ...
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News briefsProtective signs central distribution contract with Intersport Germany
The specialized bike and nordic skiing brand Protective just signed a central distribution contract with Intersport Germany after closing similar central distribution deals with Sport 2000 and ZEG, the cooperative of independent bike dealers, in 2021. The Intersport agreement was another step on the brand’s agenda to regain ground in ...
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News briefsFolding kayak start-up wins Globetrotter as distribution partner
With its kayak VIK 3.8, made of one piece and completely foldable, the German start-up CLR Outdoor GmbH has now secured Globetrotter as its exclusive distribution partner for the 2022 season. Sales start is June 1. As part of its InnoLab start-up support program, Globetrotter had already assisted CLR Outdoor ...
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News briefsZyroFisher expands existing distribution partnership with Camelbak
In addition to the existing portfolio of Camelbak’s cycling products, the U.K.-based company ZyroFisher will also distribute Camelbak’s outdoor, running, hiking, tactical and everyday bottles and drinkware products in the U.K. and Ireland starting June 1, 2022. The commercial activities will be overseen by Adrian Davison, senior brand manager at ...
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News briefs
Sport Import takes over distribution of USWE in ten European countries
The German bike wholesale specialist Sport Import has taken over the distribution of USWE bike backpacks from Sweden. USWE offers backpacks designed for biking that feature a patented shoulder strap technology that prevents the pack from moving too much. Sport Import will be responsible for distributing the packs in Germany, ...
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News briefsOsprey strengthens distribution in Austria and Italy
California-based backpack specialist Osprey, a Helen of Troy brand since late 2021, has hired two distribution agencies to support direct sales and increase market share in two important European markets. Starting June 1, sales agency B-Factory will support Osprey’s Italian Spring 23 product sell-in. Founded in 1995 by Pietro Colturi, ...
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News briefsBig Agnes opens new European headquarters
Colorado-based outdoor equipment brand Big Agnes has opened its new European headquarters in Amsterdam, from which it will directly serve its core European markets, including the Benelux countries, Scandinavia, the U.K. and France. By the end of next year, five employees will be working there in customer and dealer service, ...
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News briefseVent expands its sales team
eVent strengthens its sales department with employees in North America, China and Southern Europe.
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News briefsExped steps into new distribution partnerships in Austria and France
Zurich-based company Exped is expanding its brand presence in Austria and France and altering its distribution model for Austria. As of Sept. 15, 2022, the Austrian market will be served by Exclusiv Sportartikelvertrieb GmbH, which also carries Italian footwear specialist Scarpa as a sales agency. Thomas Miedl will be the ...
