MacNeill Pride Group (MPG) appointed Keith Bornholtz as its new CEO. MPG is a portfolio company of Centre Partners, a middle-market private equity firm. Bornholtz, who has more than 30 years of experience in branded consumer products, joins MPG from Central Garden & Pet, where he was president of the pet distribution business unit. Prior to that, he held senior leadership positions at Yes To, Big Heart Pet Brands, Clorox and Procter & Gamble. In addition, MPG has appointed David Tanner, former CEO of Boardriders; Jessica Klodnicki, chief marketing officer of Skullcandy; Kevan Talbot, former CFO at Sportsman’s Warehouse, and Joe Steranka, an executive strategist and former CEO of the PGA of America to its board of directors.


MPG, headquartered in Nashville, Tennessee, has a portfolio of brands that include Orca, PrideSports, Freestyle Rocker, RoadTrip Rocker, SoftSpike, CHAMP, Pride Golf Tee and Professional Tee System, among others. The group acquired GCI Outdoor in May.