All Gender equality articles
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ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
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News briefsPeak Performance releases new product designed to close gender gap in the outdoors
Academic research in 2022 looking at the impact of menstruation in participation of outdoor and “adventure” activities found some stark results: 53 percent of women stated that menstruation/PMS had affected their participation in adventurous activities. A further 36 percent stated that their participation was sometimes affected. When it came to ...
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ArticleShe Is Outdoors Women’s Gear Award: A target group with much untapped potential
A down jacket by Rab has won the Women’s Gear Award from She Is Outdoors. Five other products have received honorable mentions. The award offers the opportunity to take a holistic look at the women’s segment, and while there were many impressive submissions, it is clear that a lot of ...
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News briefsNew campaign aims to close enjoyment gap in sports
This Girl Can, the campaign and movement by Sport England and funded by The National Lottery, has moved into a new phase of its mission to inspire more women and girls to take part in sports and physical activity. Its new phase, “This Girl Can With You” aims to break ...
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News briefsNike releases Impact Report for FY 2021
Nike has released its Impact Report for the financial year 2021, detailing its actions with respect to “employees, communities and the planet.” “U.S. racial and ethnic minorities” in management at or above the title of director and women “in leadership roles globally” are both up by four percentage points, to ...
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ArticleSara Molnar: “As a modern leader, diversity must be on your agenda”
Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...
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News briefsKari Traa launches campaign and movement against inequality
Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...
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News briefs
Unesco supports global observatory for gender equality in sport
The canton of Vaud, the City of Lausanne and the University of Lausanne have been designated by the Swiss Federal Department of Foreign Affairs to ensure the creation of a new Global Observatory for Women, Sport, Physical Education and Physical Activity. The observatory has been established as an incubating association, ...
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News briefs
VF signs the UN Global Compact
VF Corp. is now a signatory to the United Nations Global Compact (UNGC) and has endorsed the Women’s Empowerment Principles . The UNGC’s ten principles boil down to the upholding of “internationally proclaimed human rights,” freedom of association and collective bargaining for labor, the rejection of forced, compulsory ...
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News briefs
VF named one of the “Top 75 Companies for Executive Women”
Working Mother Media ( WMM ), a U.S. strategic professional services firm that partners with companies to develop inclusive talent strategies, has named VF Corp. one of the “ 2020+ Top Companies for Executive Women .” This list is considered the most definitive list of top jobs for ...
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ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling , a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv ...
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News briefsVaude: balanced gender distribution at management level
The restructuring of Vaude ’s marketing department in 2019 has created three new management positions aimed at driving digitization and internationalization, according to a statement released by the German outdoor brand earlier this month. The new structure creates a 50 percent quota of women in management positions in marketing, exceeding ...
