General Outdoor – Page 157
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News briefsSupport for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
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ArticleChouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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ArticleOpening up the Outdoors: A report from the Outdoor Industries Association’s annual gathering
The British trade body’s Annual General Meeting has been a great indicator of its national waymarks: it marked the speech from the Prime Minister about putting the country into lockdown, it was the first gathering I attended post lockdown, while this week, it marked the death of the monarch – ...
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News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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ArticleOberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
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News briefsThule expects impact on its bicycle business from reduced orders
In a webcast meeting with Magnus Welander, CEO and president of the Thule Group, the company informed about the current market situation just before the company’s Q3 report 2022, which is scheduled for Oct. 26. In its half-year report on July 21, the company described the general market situation in ...
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News briefsEquip gains Fair Wear leader status after two years of membership
The Fair Wear brand performance check published in August 2022 sees Equip Outdoor Technologies with its brands Rab and Lowe Alpine progressing in Fair Wear’s performance requirements regarding social responsibility along their supply chains. The U.K. company that has been a member of Fair Wear since 2020 has achieved the ...
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News briefsCyberattack hits The North Face, affecting almost 200,000 customer accounts
As reported by Infosecurity, Techradar, Cybernews and other media outlets, The North Face (TNF) was hit by a large-scale cyberattack that affected the data of 194,905 of the brand’s online customers. Email addresses, passwords and personal information stored in user accounts were hacked. According to a data breach notification obtained ...
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News briefsCEP launches innovative Infrared recovery sock
CEP has unveiled the new CEP Infrared Recovery Compression Socks, designed to help the wearer’s muscles recover after intense physical exercise and improve performance during training and competition. The new socks feature the heat-reflecting smart infrared technology with integrated bioactive minerals, which is said to help improve microcirculation and oxygen ...
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ArticleEOCA submits application for Earthshot Prize
The European Outdoor Conservation Association (EOCA) has taken a step forward with its application for the 2022 Earthshot Prize. Launched in late 2019, the Earthshot Prize will award five £1 million prizes each year for ten years. Established by Prince William and the Royal Foundation of The Duke and Duchess ...
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News briefs
Gruppo Seven acquires majority stake in Incall
Gruppo Seven, the owner of Italian backpack specialists Invicta, has acquired a 75 percent stake in Incall SpA, a stationery producer based near Ancona and the owner of the Mitama brand. The financial terms of the transaction have not been disclosed. Incall, which posted revenues of €17 million in 2021 ...
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ArticleSpinnova reports soaring revenues in H1
Spinnova has reported revenues of €7.6 million for the first half of 2022, which compares to €370,000 in the first half of 2021 and to €6.1 million for the whole of 2021. However, the Finnish biomaterials company also reported an operating loss of €5.8 million for H1, which compares to ...
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News briefsApple launches new Watch Ultra
Source: Apple iPhone14 Plus Emergency SOS Along with its new iPhone 14 models, which are now capable of sending emergency calls via satellite (including automated calls after a fall or accident like the Apple Watch before), Apple has unveiled the new adventure-focused Watch Ultra. Still high-priced, the ...
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News briefsNewell Brands drops FY22 outlook
Newell Brands has revised its full-year revenue, operating margin and cash flow forecasts due to “a more challenging than anticipated operating and consumer backdrop.” The Atlanta-based company and parent to eight brands in its outdoor & recreation segment, including CampingGaz, Coleman, Marmot and Ex-Officio, has reduced its FY22 revenue outlook ...
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ArticleWhat to expect at ISPO Munich in November 2022
Tobias Gröber, head of ISPO Group, revealed the latest plans for the upcoming ISPO Munich from Nov. 28-30 and gave an interesting outlook on the sports market in general.
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News briefsHelly Hansen to enter Portugal next year
Helly Hansen Iberia is planning a proper entry into Portugal next year, its country manager, Oriol Mercadal, has informed CMDsport. To this end, the outdoor brand has signed a deal with the Portuguese commercial agency Mercadal. At present, all of Helly Hansen’s Portuguese sales flow through two stores near the ...
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ArticleEcco finishes renovation of headquarters
Ecco has completed the refurbishment of its headquarters located in Bredebro. The town, situated in southern Denmark, has been the company’s home since its foundation in 1963 by Birte and Karl Toosbuy. The site comprises various corporate functions, including finance, supply chain, procurement, information technology, human resources and corporate responsibility. ...
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ArticleIt’s Great Out There Coalition enters ambitious new era with OUTO, Schimeck new president
The It’s Great Out There Coalition (IGOT) has begun a new era following a successful extraordinary general assembly this week. At the meeting, held online, members approved changes to the constitution that allowed for the incorporation into the coalition of the U.K.-based initiative Opening Up the Outdoors (OUTO). During the ...
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News briefsNaturkompaniet starts rental service of hiking equipment
Naturkompaniet has introduced hiking equipment rental in all 39 Naturkompaniet stores in Sweden and Norway. The range includes tents, backpacks, stoves, outdoor kitchens and sleeping bags from leading brands such as Fjällräven, Hilleberg, Primus and Marmot. “Renting quality gear is a great way for us to give more people the ...
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OpinionSponsorship: Perhaps this is how it can be most effective?
Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success. He also illustrates that doing the right thing can be all that matters.
