All GfK articles
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ArticleGfK e-bike monitor 2022 researches European consumer journey
In its latest European comparison of the e-bike market, GfK has researched the owners’ preferences, the customer journey of potential e-bike buyers and the actual use of the bike once it is purchased. The GfK E-Bike Monitor 2022 reveals that many e-bike buyers are already owners: for example, one in ...
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News briefsGfK sees pandemic and inflation clouding consumer sentiment in Germany
According to the latest GfK consumer climate study, consumer sentiment in Germany cooled off noticeably in December. Both economic and income expectations and propensity to buy fell significantly. With the propensity to save also rising again, GfK forecasts a consumer climate of -6.8 points for January 2022, five points lower ...
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ArticleGfK reports mixed consumer sentiments in October survey for Germany
In its latest study conducted among 2,000 Germans, GfK reports a mixed picture of consumer sentiment in October. The propensity to buy increased again, while economic and income expectations declined. As the propensity to save is also falling noticeably, GfK forecasts a consumer climate of 0.9 points ...
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News briefsGFK sees U.K. consumer confidence weakening in September
In its latest U.K. Consumer Confidence Survey conducted amongst a sample of 2,000 individuals aged 16+, GfK market researchers see significant anxiety about the possible cost of living in the U.K. that leads to a hesitant buying climate and lower expectations for the future. All scores went down, with the ...
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ArticleGfK sees dip in German consumer sentiment as infection rates rise
At the dawn of what many expect to be the fourth Covid-19 wave in Germany, GfK reports a visible clouding of consumer sentiment in the country for the start of the fall season, while the propensity to save money is on the rise. After reaching a 10-year high in June ...
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ArticleGfK Market Monitor Switzerland: Outdoor and camping with substantial growth in Q2
The GfK Market Monitor on the Swiss retail trade in cooperation with more than 40 major Swiss retailers, which account for around 40-50 percent of total retail sales in Switzerland, closes the first half of 2021 with a plus of 5.9 percent. The result is mainly due to double-digit growth ...
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ArticleGfK sees more cautious consumer behavior in Germany
In its latest consumer survey for Germany, GfK has identified more cautious behavior among German consumers. Both economic and income expectations show moderate declines – caused by a noticeable increase in prices and inflation and by once again rising Covid-19 infection rates. However, the propensity to buy is likely to ...
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News briefs
E-bike buyers are younger in Germany and Belgium than in the Netherlands
Figures from the annual GfK e-bike Monitor 2020, which was first launched in the Netherlands in 2018, show more young e-bike buyers in Germany and Belgium than in the Netherlands. Among e-bike buyers, the age groups 50 and 65+ are less strongly represented in these countries than in the Netherlands. ...
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News briefsGfK sees slow but possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment “rather bright than muted,” caused by falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time work and incremental re-openings of stores and restaurants, conditions are good for a significant recovery ...
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News briefsSwiss sports market stable in 2020; online in Q1 2021 outperforms previous year
According to GfK market research, the Swiss sporting goods market ended 2020 with a stable result, thanks to a sales rally in the last two months of the year. However, there is a significant gap between the different sectors: the overall winners in 2020 were fitness, outdoor, running, stand-up paddling ...
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ArticleGfK survey in the USA sees brand loyalty as payoff for intelligent consumer approach
In a survey of 1,000 U.S. residents, market research institute GfK asked consumers about their brand loyalty and trust in brands and retailers in relation to data security, as well as soft parameters such as CSR and political issues. According to the study, one of the social changes that the ...
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News briefs
Purchasing power in German-speaking countries remains strong
GfK has just published the latest data on purchasing power in German-speaking countries. According to the data analytics company, the Swiss will once again have significantly more money to spend and save in 2021 than neighboring Austrians and Germans with an average per capita spending power of €40,739. Austrians have ...
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News briefsGfK figures show recovery in British consumer confidence
According to the latest GfK long-term Consumer Confidence Index, all signs point to a slow but noticeable recovery in the economic situation of U.K. consumers. All indicators surged in March, with the overall index score rising by a robust seven points to -16. The measure of personal finances over the ...
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News briefs
Swiss online trade reports exceptional growth in November
According to the Association of Swiss Sports Retailers (ASMAS), Swiss online retailing increased by 41.6 percent in November alone compared to the same month in 2019. According to the evaluation by GfK in cooperation with the Swiss Post and the retail association, 2020 is now cumulatively 32.8 percent above the ...
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ArticleEuropean consumers want to stay fit despite lockdown; wearables still on the rise
GfK has published data showing that health and well-being have become more important during the Covid-19 crisis. However, it said this trend had already become increasingly prevalent among European consumers before the outbreak of the pandemic. According to a GfK Consumer Life Study with more than 30,000 consumers surveyed in ...
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ArticleGerman consumers won’t save on Christmas gifts
According to the latest GfK survey, consumers in Germany plan to spend an average of €330 on Christmas gifts this year, which translates into a potential sales volume of €19.8 billion for this important year-end sales period. The second wave of Covid-19 is unsettling consumers in terms of economic and ...
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News briefsGerman consumer climate declines with second Corona wave
According to the GfK consumer climate study for November 2020, the mood among German consumers in November was considerably dampened by the second, partial lockdown. As in the previous month, both economic and income expectations and the willingness to buy declined. “The renewed closure of the hotel, restaurant and ...
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ArticleSwiss sports retailers predict 10% sales drop
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
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News briefsSwiss online trade records +38% in March
The Swiss business blog carpathia.ch reports that, according to data from GfK’s online sales monitor in cooperation with Swiss Post and the Association of Swiss Mail Order Companies (VSV), Swiss online retail in March 2020 was 38.3 percent up on the same month in 2019, not least because of the ...
