According to the Association of Swiss Sports Retailers (ASMAS), Swiss online retailing increased by 41.6 percent in November alone compared to the same month in 2019. According to the evaluation by GfK in cooperation with the Swiss Post and the retail association, 2020 is now cumulatively 32.8 percent above the previous year’s first 11 months.
The carpathia digital business blog reports that the high-growth product ranges continue to be “leisure/hobby/toys” (+96.6 percent compared to the same month last year), “home & living” (+88 percent) as well as “other / food” (+52.7 percent) and “sports/sports equipment” (+48.3 percent).
The increase in November, which is normally strong anyway due to Singles Day, Black Friday and the Christmas business, is exceptionally challenging for all those involved in the online retail supply chain, ASMAS added. Suppliers, warehouses, logistics staff at online retailers and delivery partners such as the Swiss Post, which had to deliver more than a million parcels a day in the run-up to Christmas, are reaching their capacity limits. Corona protection measures represent an additional challenge in their daily business.