All Greenwashing articles
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News briefsRab to phase out “eco” from product line names
As part of its Material Facts program, Rab has announced on LinkedIn that it will be phasing out the word “eco” from product line names, like that of its Women’s Downpour Eco Waterproof Jacket. The British outdoor company explains the decision: “We haven’t always got it right. We’ve named our ...
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ArticleBetter Cotton’s official feedback to EU Green Claims Directive proposal
Better Cotton has submitted official feedback to the EU on its proposal for a Directive on the Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). Whilst welcoming the proposal, Better Cotton has said that some sections would benefit from additional clarifications to facilitate its implementation and maximize the ...
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News briefsBetter Cotton offers input on US body’s Green Guides
Cotton sustainability initiative Better Cotton has submitted feedback to the United States Federal Trade Commission (FTC) as part of an ongoing review of its Guides for the Use of Environmental Marketing Claims (”Green Guides”). The FTC is a bipartisan federal agency of the US government that works in the ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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News briefsFirst “Organic Textile Week” in the U.K. this May
In May 2022, the Organic Trade Board (OTB) and Global Organic Textile Standards (GOTS) announced the launch of Organic Textile Week, a nationwide awareness campaign in the U.K. that aims to educate consumers on organic textile certifications and certified organic textile products, as well as to increase awareness and sales ...
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ArticleEU publishes proposed new law on green claims
With its new proposal for greenwashing legislation, the EU aims to protect consumers from greenwashing. But what exactly are the proposals?
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ArticleGreenwashing: The tide and the law are turning
When does an environmental claim become greenwashing? We outline the current legal position on using environmental claims to market products
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ArticleNew anti-greenwashing rules come into effect in France
As part of its legislative arsenal to combat climate change, the French government has now introduced the next stage of its anti-greenwashing legislation, effective since January 1, 2023. The new rules are following a major step to control claims on carbon offsetting and carbon neutrality in advertising that came into ...
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News briefsEco-Age hosts round-table talks on sustainability and future topics
Eco-Age, an agency for sustainable business strategy, has started a series of updates on textiles and current business-relevant CSR affairs called “The Shifting Tide” in partnership with supply chain specialists of Equiception. On September 8, 2022, a session on ”The Great Greenwashing Machine” is on the agenda: an update on ...
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OpinionOpinion: Is it all just Greenwashing? Criticism of sustainability data threatens industry improvement
Last month the Norwegian Consumer Authority (NCA) challenged Norrøna regarding “misleading environmental claims” as a result of the brand’s use of outfacing information from one of the modules included in the Higg Index. The challenge was based on the fact that the Sustainable Apparel Coalition (SAC) had included older data ...
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ArticleProvenance.org publishes opensource communication rulebook to avoid greenwashing
London-based software solutions company Project Provenance Ltd. has published an open-source rulebook to curb misleading communication. The Provenance Framework is an encyclopedia for communication on sustainability, developed to help brands communicate sustainability with integrity and avoid greenwashing based on the latest ESG standards. The framework comprises more than 50 consumer-facing ...
