All Italian Outdoor Group articles
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ArticleProwinter in Bolzano with ski hardware, Test Days in January
All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine ...
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News briefsItalian Outdoor Village at ISPO Munich 2023
The Italian Outdoor Group (IOG), part of Italy’s sporting goods industry body Assosport, has announced the names of the 14 companies that will showcase their products at the Italian Outdoor Village in Munich on Nov. 28-30, on the occasion of the upcoming edition of ISPO Munich. The Italian companies at ...
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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News briefsItaly's brands and retailers defy early season sales
GVO (Outdoor Value Group) is the name of a group of companies and outdoor retailers that have decided to take action to protect the value of their brands. The project is supported by the working table of the IOG (Italian Outdoor Group). It aims to postpone the end of the ...
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News briefsIOG launches project to postpone end-of-season sales
Gruppo Valore Outdoor (GVO) is the name of a spontaneous group of companies and specialized outdoor retailers that have decided to protect the value of their brands by rethinking the end-of-season sales calendar in Italy. The initiative, launched by the Italian Outdoor Group’s (IOG) Working Table, aims to make the ...
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News briefs
Italian Outdoor Group to further reinforce presence at Outdoor&Running Business Days
The Italian Outdoor Group (IOG) is further reinforcing its presence at the Outdoor&Running Business Days, the Italian trade show on outdoor and running, of which IOG is a partner. At the 2021 event, the IOG will have a dedicated 100-square-meter networking area located at the heart of the exhibition village ...
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News briefs
A round table on the future of Italy’s outdoor industry
The Italian Outdoor Group ( IOG ) hosted an online round table for the actors of the Italian outdoor industry on April 29, titled “ Outdoor: domani è adesso ” ( tomorrow is now ). The IOG is part of Assosport , the Italian association of sporting goods manufacturers. The ...
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News briefs
Oberalp Group postpones winter clearance sales
As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...
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News briefs
The Italian Outdoor Group has a new chairman
Source: IOG Günther Acherer Günther Acherer , the owner of Panorama Diffusion , has been elected as the new chairman of the Italian Outdoor Group (IOG) , which is part of Assosport , Italy’s association of the sporting goods industry. Acherer, who takes over from ...
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News briefs
The Outdoor Italia campaign has been a success
# outdooritalia , the digital campaign launched by the Italian Outdoor Group (IOG ) in June to support tourism and outdoor activities during the 2020 summer season, has generated more than one million impressions on the dedicated campaign website and 40,000 interactions on social media – Facebook, Instagram and YouTube. ...
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group ( IOG ) has launched Outdoor Italia , a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ...
