#outdooritalia, the digital campaign launched by the Italian Outdoor Group (IOG) in June to support tourism and outdoor activities during the 2020 summer season, has generated more than one million impressions on the dedicated campaign website and 40,000 interactions on social media – Facebook, Instagram and YouTube. The IOG is part of Assosport, the Association of the Italian Sporting Goods Industry. The campaign, which ran until Oct. 28, was meant to promote Italy’s natural areas through the images and voices of brand ambassadors and the professionals operating in these areas (alpine guides, mountain huts’ managers, tourist board professionals, etc.), complemented by news from the outdoor brands that participated in the initiative.