All K2 Sports articles
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ArticleElevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
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News briefsFull Tilt brand will be dropped, product to be integrated in K2 Skis boot collection
Seattle-based K2 Sports announces its plans to integrate the Full Tilt collection of ski boots into the K2 product line, effective for the 2022/2023 ski season. Founded in 2006 under K2 Sports, the Full Tilt brand has been known for its three-piece ski boot technology, the choice of top pros ...
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News briefsK2 Sports hires Chris Hammann as country manager Germany
Source: K2 Sports Chris Hammann Sports industry expert Chris Hammann has jumped on board at K2 Sports starting Aug. 1, taking over the role of country manager Germany at the K2 Sports office in Penzberg near Munich. He succeeds Karsten Möhrer, who has left K2 to join ...
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ArticleColonna takes the helm at K2-MDV
Source: K2 Sports John Colonna After three years as president of K2 Sports , John Colonna has been named president and CEO of K2-MDV Holdings . He will be responsible for the Marker Dalbello Völkl ( MDV ) and K2 Sports businesses, ...
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News briefs
K2 Sports upgrades North American B2B e-commerce with Elastic Suite platform
Emerald Holding, organizer of the Outdoor Retailer and Surf Expo trade shows, among others, announced that U.S. snowsports and outdoor company K2 Sports is now using Emerald’s Elastic Suite B2B e-commerce and digital merchandising solution for its U.S. and Canada markets. Emerald had just completed ...
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News briefs
Line and Full Tilt hire new brand director
Line Skis and Full Tilt Boots , both subdivisions of K2 Sports under its parent business, Kohlberg Company , have hired Steven Hartl as global brand director. Hartl has worked in the outdoor industry for nearly 14 years with companies ...
