All Keen articles
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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News briefsKeen recommits to making the ‘World’s Cleanest Shoes’ in new campaign
Oregon-based footwear brand Keen is launching a wide-reaching initiative to promote a better footwear industry 20 years after its founding and 10 years after starting its journey to eliminate PFAS. To recommit to its mission of “making the World’s Cleanest Shoes,” the company will be investing in new processes and ...
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News briefsKeen and Namuk collaborate on kids’ sandals
Oregon-based footwear brand Keen announced its collaboration on the limited edition Seacamp sandal with Swiss sustainable outdoor apparel brand Namuk. This latest limited-edition collaboration is in line with Keen’s commitment to promoting access to nature and inspiring the next generation of conservationists. 1 percent of each sale will go to ...
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ArticleEOCA sustaining members celebrate 10 years of support
Since 2015, a select group of forward-thinking companies has helped finance the core costs of the European Outdoor Conservation Association (EOCA) on behalf of the European outdoor leisure sector, benefitting conservation. EOCA just announced that this year, not only are there now eight Sustaining Members of EOCA, with a new ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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ArticleU.S. Outdoor Industry Association launches PFAS phase-out advisory service and program
The U.S. Outdoor Industry Association (OIA) has launched its new Clean Chemistry and Materials Coalition (CCMC), a comprehensive program, working group and advisory service that provides OIA members with strategies, scalable action plans and solutions for thoughtfully phasing out PFAS and other harmful chemicals in their products, and guides members ...
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News briefsKeen lowers prices to “fight inflation”
Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...
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ArticleOutDoor by ISPO provided community and inspiration again in 2023
Three days, over 650 exhibitors and satisfying visitor numbers. OutDoor by ISPO 2023 is over and has been hailed as a success. Now in its second year at the MOC Event and Order Center, the mood was once again that of a community coming together, whether that be for business ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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News briefsKeen engages for community walks in partnerships with Mental Health Mates
Footwear brand Keen has entered a partnership with the network Mental Health Mates, founded by journalist and mental health campaigner Bryony Gordon. The network consists of over 150 regional support groups across the U.K. that meet regularly to provide a space to walk, connect and share. For this spring, eleven ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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News briefsKeen partners with SocialPals for digital marketing tools supporting German retailers
Shoe manufacturer Keen supports its German small and medium-sized retail partners with free digital marketing tools and the exchange of product data and training. Together with SocialPals, the brand has developed a digital platform that allows its customers to use Keen-curated marketing campaigns for their own social media channels, tailored ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsSporting goods companies react to war in Ukraine
(Mach 2) As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” While the reference to possible delivery difficulties is not a direct position on the Russian invasion of ...
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ArticleStatement by EOG: A call to the outdoor industry to support Ukraine
Media statement by the European Outdoor Group The core purpose of the European Outdoor Group is to promote and lead on pre-competitive cooperation in the outdoor industry, with actions that are for the betterment of people and the planet. Underpinning all of this is a commitment to mutual respect and ...
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News briefsKeen to donate cash and supplies for Ukrainian refugees
Keen has pledged to donate, through the Red Cross and Global Giving, €50,000 in cash and products in support of refugees fleeing to Poland, Slovakia and Hungary to evade Russia’s recent invasion of Ukraine. The Oregonian company has in addition teamed up with distributors in Poland and Czech Republic, MM ...
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ArticleEOCA members make record funding possible in 2021
The European Outdoor Conservation Association (EOCA) has reported that it was able to fund more projects in 2021 than ever before, thanks to the continued support of its members and exceptional fundraising efforts conducted in 2020 and 2021. In total, nearly €400,000 was allocated to 14 projects in 11 different ...
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News briefsKeen partners with Points of Light to mobilize volunteers
Footwear brand Keen is partnering with Points of Light, a nonpartisan, nonprofit based in Atlanta, Georgia, that inspires and mobilizes people to take action to change the world. In advance of Giving Tuesday, Keen fans will have access to Keen Corps, the world’s largest digital hub for volunteering and community ...
