The World Federation of the Sporting Goods Industry (WFSGI) has pointed to an interesting series of proposals recently made by McKinsey & Co. to help overcome the Covid-19 crisis and to make the most of the post-crisis recovery. We feel that decision-makers in our sector and others should think ahead and consider some of these recommendations to change the way they do business, especially now that there is some hope for a vaccine against the virus. In summary:

  • Companies will benefit from articulating clear, meaningful and authentic purposes
  • Retailers will win in the competition by recognizing the shifts in consumer behavior, adjusting their offerings accordingly and rebuilding their business
  • The next “normal” will be digital

To look at what McKinsey has to say, click here to download the report called “Covid-19 and the great reset.”