All McKinsey articles
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OpinionIndustry 4.0 in sporting goods manufacturing
Industry 4.0 transforms sporting goods manufacturing with AI, IoT, and automation, driving efficiency, sustainability and competitive growth.
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News briefsCirculose appoints new CEO and chairwoman
Jonatan Janmark and Helena Helmersson will assume their new roles on Dec. 1.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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News briefsWFSGI / McKinsey & Company
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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ArticleNew president and CEO to come at Thule
The Thule Group AB will be making Matthias Ankarberg – a member of the Thule Group board since 2018 – its president and CEO no later than Aug. 9. Ankarberg will be joining Thule from his current position as CEO of Byggmax Group. His former positions include global sales and ...
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News briefs
WFSGI and McKinsey release annual Sporting Goods Report for 2023
“Clouds are gathering on the horizon for the global sporting goods industry.” So says the latest annual report from the WFSGI and McKinsey, Sporting Goods 2023 – The need for resilience in a world in disarray, produced in collaboration with The NPD Group. As previously previewed at ISPO in November ...
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ArticleMcKinsey study on textile waste recycling sees economic potential – and points out current bottlenecks
In a new online study, consulting firm McKinsey looked at the current state of textile recycling in Europe – and sees the potential to achieve a significant amount of fiber-to-fiber recycling in Europe by 2030. There are several hurdles to overcome along the way, including textile collection, sorting and pre-processing, ...
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News briefsWFSGI and McKinsey: The new normal is here
The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up to present the sporting goods industry’s second annual report called “Sporting Goods 2022: The New Normal is Here.” The report comes after the sporting goods industry experienced a tailwind year, often driven by pandemic-related ...
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News briefsMcKinsey gives recommendations on how to cope with Covid
The World Federation of the Sporting Goods Industry (WFSGI) has pointed to an interesting series of proposals recently made by McKinsey & Co. to help overcome the Covid-19 crisis and to make the most of the post-crisis recovery. We feel that decision-makers in our sector and others should think ahead ...
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ArticleOutdoor industry stocks rebound in Q2
Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...
