All Merrell articles – Page 3
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News briefsWolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight , a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To ...
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ArticleWolverine’s online sales jump by 96%
Wolverine Worldwide posted better-than-expected sales in the second quarter, as the impact of the coronavirus-related retail lockdown was partly offset by a growth of 96 percent in the group’s own e-commerce operations, representing more than 40 percent of revenues during the period. Merrell , Saucony and work footwear ...
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News briefsMerrell joins Facebook boycott
Merrell is the next brand to stop all of its advertising on Facebook and Instagram for the month of July in support of #StopHateForProfit . The brand wrote on its website: ”At Merrell, we believe in the simple power of the outside. No matter who you ...
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News briefsMerrell names new chief marketing officer
Merrell , a division of Wolverine Worldwide entering its 40th anniversary year, has announced the appointment of Janice Tennant to the position of chief marketing officer, reporting directly to Merrell’s global brand president, Chris Hufnagel , and joining the brand’s senior leadership team. Tennant has more than 18 years of ...
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ArticleWolverine performs better than expected
Wolverine Worldwide told analysts at the Baird 2020 Global Consumer, Technology, and Services Conference on June 4 that its sales were better than expected in the first nine weeks of its second quarter, falling by less than 50 percent overall. The impact of the coronavirus-related retail lockdown was partly ...
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ArticleThe outdoor community supports Black Lives Matter
It started last Tuesday, when large parts of Social Media turned dark: Companies, celebrities and private individuals darkened their posts and media feeds, placed solid black images or meaningful solidarity texts on black backgrounds, all connected by the hashtag #blacklivesmatter. And not only in the USA, the country where, after ...
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News briefs
Merrell names new VP of U.S. sales
Merrell has appointed Alex Brown as its new vice-president of U.S. sales. He joins Merrell from The North Face ( TNF ), a division of VF Corp. , where he most recently served as senior sales director for the brand. Brown has spent his entire career in ...
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ArticleEurope and e-commerce help Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide fared relatively well in the first quarter ended on March 28 – given the challenging conditions caused by Covid-19 – thanks mainly to higher online sales and strong performance in Europe and by the Saucony brand. ...
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News briefsWolverine reorganizes leadership structure
By May 30 at the latest, Todd Spaletto will be stepping down as president of Wolverine Worldwide ’s Michigan Brands group, which consists of the Merrell , Chaco , CAT Footwear , Hush Puppies and Sebago brands. Rather than replace him in the post, Wolverine is ...
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News briefsMerrell partners with Trail Sisters on new trail runners
Merrell has partnered with Trail Sisters , a U.S.-based women’s trail running community and online journal, on the design of two trail running shoes, specifically conceived for women. The shoes are called Antora and Banshee , and feature a print designed by Sarah Uhl , the American ...
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News briefsMerrell sponsors Skyrunner World Series; circuit postponed due to Covid-19
Merrell , part of Wolverine Worldwide , is the official supplier of the Skyrunner World Series . Trail running is still one of the fastest-growing segments of the outdoor industry and remains an absolute focus for the brand in 2020. The cooperation with one of the world’s most popular trail ...
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News briefs
Merrell closes U.S. stores
Effective tomorrow, Merrell will close all U.S. stores to limit the spread of Covid-19. The closure is planned until Friday, March 27, but the decision will be re-evaluated and adjusted to the situation as well as local and federal regulations. Merrell also announced that the store staff will continue ...
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News briefs
Merrell presents a conservation film (Video)
Merrell is presenting a 10-minute film titled This Land . It features Faith E. Briggs , a documentary filmmaker who used to run the streets of Brooklyn every morning and has now run about 150 miles through three of the so-called National Monuments in the United States. Public lands ...
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News briefs
Eoca with new members, successful Ispo Munich
The European Outdoor Conservation Association ( Eoca ) has announced that fundraising at Ispo Munich in January came to more than double the amount received last year at the same show. Donations from 44 of its members and events held on members’ own stands brought the total ...
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ArticleChemicals and coronavirus weigh on Wolverine’s results
The group’s two biggest footwear brands, Merrell and Sperry, helped Wolverine World Wide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from an acceleration in direct-to-consumer ...
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