All Merrell articles – Page 2
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ArticleMerrell launches beta version of shoe advisor app to make shopping easier and reduce returns
Verifyt, a product of Boston-based company NetVirta, a developer of smartphone 3D body scanning technologies, is the fit-scanning technology used in the beta version of Merrell’s new Merrell Shoe Advisor™ mobile app, the industry’s first consumer app designed to ensure an accurate, personalized shoe fitting recommendation. Verifyt is said by ...
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News briefs"This Is Home:" Merrell announces multi-year sustainability commitment, starting in the U.S. and Canada
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
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News briefsMerrell appoints Chief Merchant Officer
Source: Merrell Sumi Scott, Chief Merchant Officer Merrell Merrell has announced the appointment of industry veteran Sumi Scott as the brand’s chief merchant officer. With nearly 20 years of experience in product development and retail merchandising, Scott will drive the development of Merrell’s global growth strategies while ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
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ArticleWolverine delivers strong Q4 results; Merrell and Saucony with record annual revenue
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefsMerrell pulls out of OR Snow Show
Footwear News reported that Merrell has decided to withdraw its participation from the Outdoor Retailer Snow Show (Jan. 26-28, Colorado Convention Center, Denver) due to the recent Covid-19 surge in the U.S. The brand will donate the money saved by not participating – about $25,000 – to the Boulder County ...
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News briefsNoah, Goat and Merrell present mountaineering-inspired streetwear capsule
The trendy romance between fashion and the outdoors merrily continues. NYC-based streetwear label Noah, founded by former Supreme creative director Brendon Babenzien and Estelle Bailey-Babenzien, has teamed up with online fashion marketplace Goat for a collection inspired by 1970s mountaineering. The “Mountain Goat” capsule uses natural fibers and advanced insulation ...
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ArticleWolverine breaks even, but Q3 sales impacted by supply chain issues
Wolverine Worldwide saw revenues in the third quarter rise by 29.1 percent to $636.7 million compared with the prior year, boosted by incremental revenues of $39.1 million from the acquisition of Sweaty Betty in August and the strong performance of its Saucony brand. However, the management said that supply chain ...
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ArticleAfter strong Q2, Wolverine again raises full-year outlook
Wolverine Worldwide raised its guidance for the full year for the second time after achieving strong results in the second quarter ended July 3, led by the record quarterly sales performance by its two largest brands, Merrell and Saucony , on which the group has been investing more ...
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News briefs
Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “ Outdoors for All ” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 ...
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News briefsWolverine Worldwide expects strong second quarter
Ahead of investor meetings to be held during the virtual Baird 2021 Global Consumer, Technology, and Services Conference on June 8, Wolverine World Wide, Inc. today provided a business update stating that the company expects second-quarter 2021 revenue to exceed second quarter 2019. The company noted that its ...
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News briefsMerrell campaigns to take everyday indoor activities outside this June
Throughout June (the declared Great Outdoors Month ), Merrell invites consumers in the U.S. and around the world to participate in the #DoItOutdoorsChallenge and move traditional indoor activities outdoors. Each week of the month, Merrell launches a new initiative with the help of individuals and organizations to show ...
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ArticleWolverine raises guidance due to strong first quarter
Footwear company Wolverine Worldwide raised full-year guidance due to better-than-expected e-commerce growth and optimism over Covid-19 vaccine rollouts. Revenues in the three months to April 3 rose 16.3 percent to $510.7 million but missed estimates of $511.8 million. Wolverine, which owns the Sperry , Hush Puppies , Saucony ...
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ArticleWolverine sees weak results, but remains hopeful for 2021
The year 2020 was a difficult one for Wolverine Worldwide . Looking on the bright side, the management said it delivered better-than-expected results for the fourth quarter and is poised to drive an accelerated recovery over the next 12 to 16 months. The group posted a double-digit sales decline in ...
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News briefs
Blacks with U.K.'s first Merrell shop-in-shop
Merrell has partnered with Blacks, a U.K. outdoor retail chain based in Bury, Greater Manchester, England, with stores nationwide, to open the brand’s first shop-in-shop in the U.K. at Blacks Leicester at 46 High St. on Dec. 2. The shop-in-shop features Merrell’s men’s and women’s apparel collection.
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ArticleWolverine's revenues decline but exceed expectations
Although they were down on last year’s third quarter, Wolverine Worldwide posted better-than-expected sales in the three months to Sept.26, led by double-digit growth from Saucony and Chaco. The impact of coronavirus-related restrictive measures on retail was partly offset by a growth of 56.4 percent in the ...
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News briefs
Merrell and Honey Stinger collaborate on a trail shoe
Merrell and Honey Stinger – the producer of honey, honey-flavored snacks and honey-themed apparel, with headquarters in Steamboat Springs, Colorado – have collaborated on a limited-edition trail shoe. The Merrell Agility Synthesis is lightweight and made with ecologically friendly materials “where possible.” The upper and outsole, for ...
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News briefs
Merrell releases eco-friendly undyed line
Merrell ’s new line, the Undyed Collection , has white, undyed uppers made of partially recycled mesh and outsoles made of natural rubber. According to the brand, when measured against factory-supplied averages, the Undyed Collection saves about 80 percent of the water and 50 percent of the energy expended in ...
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ArticleGrowth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...
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News briefs
Merrell initiates third-party cultural audit to assess brand status
Earlier this summer, Merrell committed to take action to drive systemic change within its own walls and throughout the outdoor industry. To this end, the brand has identified its four strategic focus areas: Internal team and culture, strengthening voices through partnerships and storytelling, transforming the outdoor spaces to make ...
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