All Merrell articles – Page 2
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News briefsNew CMO for Merrell
Source: Merrell Pallav Tamaskar Merrell has appointed Pallav Tamaskar as its new Chief Marketing Officer (CMO), effective Nov. 30, 2023. As CMO, Tamaskar will be responsible for leading Merrell’s global marketing strategy and “directing the creation of modern and integrated global marketing campaigns, elevating full-funnel media planning, ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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ArticleWolverine lowers outlook as transformation plan picks up pace
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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ArticleWolverine Q2 results slump, new CEO set to lead turnaround
Chris Hufnagel, who was just named the President and CEO of Wolverine Worldwide, Inc. with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and driving ...
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ArticleOutDoor by ISPO provided community and inspiration again in 2023
Three days, over 650 exhibitors and satisfying visitor numbers. OutDoor by ISPO 2023 is over and has been hailed as a success. Now in its second year at the MOC Event and Order Center, the mood was once again that of a community coming together, whether that be for business ...
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ArticleOutdoor brands top desirable resale items in latest report
U.S.-based ThredUp, an online resale service provider and platform for women’s and kids’ apparel, has released its eleventh annual Resale Report. The report examines the current market as well as the expected value of the sector. Although based on American consumers, it is expected similar figures would apply in Europe, ...
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News briefsWolverine Worldwide with new chairman and directors
Tom Long, the lead independent director for Wolverine Worldwide and former CEO of MillerCoors, LLC, will become chairman of Wolverine on May 4 following the retirement of Blake Krueger, chairman and retired CEO. Meanwhile, earlier this week, the parent of the Merrell and Saucony brands, among others, named three ...
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ArticleWolverine Worldwide forecasts significant increase in profits in H2
Wolverine Worldwide, having already taken numerous actions in Q4 that included staff cuts and the divestiture of its Keds business, is targeting flat to 2 percent sales growth in FY23 and a 210-basis point improvement in adjusted gross margin to approximately 42.0 percent as it continues to transform its business, ...
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News briefsMerrell names new U.S. VP of Sales
Source: Merrell Jessica Adler Wolverine Worldwide-owned Merrell has hired Jessica Adler as VP of U.S. sales. She will oversee the development of the brand’s U.S. wholesale strategy and report to Chris Hufnagel, Merrell’s global brand president. Adler previously worked in sales for Levi Strauss, Psycho Bunny and ...
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News briefsMerrell releases global study on diversity in the outdoors
Outdoor lifestyle and footwear brand Merrell, part of Wolverine Worldwide, has published a report titled “Inclusivity in the Outdoors,” examining perceived inclusivity and experiences in outdoor spaces globally, with a focus on Canada, the U.S. and the U.K. While conventional outdoor research analyzes race, gender and income regionally, Merrell’s report ...
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ArticleWolverine lowers FY forecast again, unveils brand reorganization
Wolverine World Wide Inc. again lowered its full-year outlook after continuing supply chain constraints, increased promotional activity and deteriorating economic conditions weighed on third-quarter results, which came in below expectations. The company also announced a long-awaited reorganization of its brands to help cut costs and expand margins. Full-year revenue is ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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ArticleWolverine beats expectations in Q2, but lowers FY guidance
Wolverine Worldwide, concerned about inventory escalation in various U.S. retail channels and the likelihood of higher wholesale order cancellations in the market for the remainder of the year, has lowered its FY22 outlook downward. Lingering supply chain delays and currency exchange rates also contributed to the revision. The adjustment was ...
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News briefsMerrell’s ReTread take-back program rolls out in Europe
Merrell’s multi-year sustainability initiative “This Is Home,” launched earlier this year in the U.S. and Canada, is now coming to Europe. To kick off the first year of “This Is Home,” Merrell is launching a multinational product take-back and resale program called Merrell ReTread to save 300,000 pairs of shoes ...
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News briefsMerrell’s product incubator launches new trail running shoe collection
Merrell Test Lab (MTL), the brand’s product incubator where most technical and category disruptive innovations are conceived, has released a new elite trail running shoe collection. The new product line, debuting with the MTL Long Sky 2 and MTL MQM, has been engineered to guarantee trail-specific protection even in the ...
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ArticleAnalysis: Outdoor industry stocks fell more than 21% in Q2
Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...
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ArticleMerrell launches beta version of shoe advisor app to make shopping easier and reduce returns
Verifyt, a product of Boston-based company NetVirta, a developer of smartphone 3D body scanning technologies, is the fit-scanning technology used in the beta version of Merrell’s new Merrell Shoe Advisor™ mobile app, the industry’s first consumer app designed to ensure an accurate, personalized shoe fitting recommendation. Verifyt is said by ...
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News briefs"This Is Home:" Merrell announces multi-year sustainability commitment, starting in the U.S. and Canada
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
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News briefsMerrell appoints Chief Merchant Officer
Source: Merrell Sumi Scott, Chief Merchant Officer Merrell Merrell has announced the appointment of industry veteran Sumi Scott as the brand’s chief merchant officer. With nearly 20 years of experience in product development and retail merchandising, Scott will drive the development of Merrell’s global growth strategies while ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
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