All POW articles
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Opinion
Those goodwill projects: Vanity, patronage, business investment or common sense?
How are outdoor brands navigating goodwill, climate advocacy and circularity? Charles Ross looks at three leading initiatives reshaping impact in the outdoor space.
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News briefs
Odlo kicks off new collab with POW Switzerland
The Swiss outdoor apparel brand teams up with POW Switzerland and photographer Filip Zuan for a limited collection promoting climate action.
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News briefs
OSV and POW launch joint project to rethink sports sponsorship
A new French initiative aims to flip the script on athlete sponsorships, aligning brand partnerships with environmental impact and climate action.
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News briefs
Salomon and Warner Bros. Discovery extend Golden Trail Series' reach
The brand partners with the premium sports content platform to globalize its Golden Trail World Series, expanding visibility and launching a sustainability initiative.
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News briefs
Suunto Vertical Week 2025 breaks records for participation and altitude covered
The event broke global records with nearly 240,000 participants and 121 million vertical meters climbed to support climate advocacy.
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Article
POW launches global glacier protection campaign
Protect Our Winters is launching a global campaign for glacier preservation, calling for urgent action to combat rapid ice loss and protect water security.
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Opinion
Day 0 at Performance Days: Should I be interested in it?
This is a good question, and our columnist Charles Ross would like to expand on it a little to make your decision easier.
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News briefs
Slide & OTS Winter 2025 Show Awards recognize innovation
Top brands were again honored for innovation and sustainability at Slide & OTS Winter 2025, celebrating excellence in outdoor and snowsports gear.
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News briefs
Icebreaker and POW unite for glacier protection
The new partnership combines research, film and sustainable fashion to address the environmental impact of glacier retreat on ecosystems worldwide.
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News briefs
Bergzeit expands Re-Use platform and strengthens climate partnership
The German outdoor e-tailer enhances its second-hand platform and collaborates with POW to extend product lifecycles and cut waste.
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News briefs
Deuter launches giveaway for off-line ski days
The brand offers ski enthusiasts a chance to win a spot in a guided alpine adventure focused on safety, skill-building and sustainability.
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Article
Second Ski Industry Climate Summit will be staged at ISPO Munich 2024
The trade show hosts Atomic’s second Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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News briefs
Buff joins POW and artist Kate Zessel for climate action
The headwear brand launches limited-edition gear in collab with the non-profit and the Canadian artist to support climate advocacy and mountain preservation.
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News briefs
Haglöfs celebrates another year of adventure with the Outsiders by Nature Film Festival
Thr Outsiders by Nature Film Festival returns to Europe, inviting outdoor enthusiasts to experience nature-driven films showcasing athletes and breathtaking landscapes.
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News briefs
Patagonia offers paid time off for early voting
Patagonia will close its US operations on Oct. 29, 2024, giving employees paid time off to vote early and volunteer as part of their ongoing commitment to civic engagement.
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News briefs
POW launches civic engagement campaign ahead of US election
US citizens are invited to vote early and support those who advocate for the planet.
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News briefs
Evo partners with POW and Jeremy Jones
All profits from the brand’s new Tahoe City Campus bar and restaurant will go to the non-profit organization.
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Article
Tenth speaker confirmed for tenth European Outdoor Summit
The organizers of the upcoming European Outdoor Summit (EOS 2024) have released new details of speakers appearing at the event. EOS will celebrate its tenth anniversary this year. It will deliver a program exploring key issues for the sector, with contributions from both within the trade and the wider business ...
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Article
OICompass supports POW initiative: Promoting a sustainable future in EU elections
Discover how POW Europe is mobilizing the outdoor industry to promote sustainable policies in the upcoming EU elections.
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Article
Bergzeit supports POW with €12,000 from returned products sale
With its second-hand store “Bergzeit RE-USE,” started in 2022, the mountain sports specialist from southern Germany wants to contribute to significantly increasing the product life cycle of clothing and equipment. “In a joint campaign with Protect Our Winters, we called on mountaineers in winter to sell their used mountain sports ...