All POW articles – Page 2
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ArticleBergzeit supports POW with €12,000 from returned products sale
With its second-hand store “Bergzeit RE-USE,” started in 2022, the mountain sports specialist from southern Germany wants to contribute to significantly increasing the product life cycle of clothing and equipment. “In a joint campaign with Protect Our Winters, we called on mountaineers in winter to sell their used mountain sports ...
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News briefsOdlo and POW Switzerland launch sustainable Zeroweight running capsule
Source: Odlo Swiss brand Odlo announces its second product collaboration with Protect Our Winters (POW) Switzerland. The result is the Odlo x POW Zeroweight Running Capsule, a six-piece collection made entirely from recycled materials. This new product collaboration follows the launch of the Odlo x POW Blackcomb ...
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ArticleNew CEO for Protect Our Winters
Source: POW Erin Sprague, new CEO of POW Former board member Erin Sprague has taken on the CEO role at Protect Our Winters (POW). Sprague is the organization’s third CEO in its history and the first woman to lead POW. In a press release, POW stated that ...
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ArticleBuff intensifies sustainability commitment
Spanish company Buff, which celebrated its official entry into the B-Corp community in 2023, has made significant progress on its journey towards sustainability, which the company prioritizes in all its decisions. In the B Corp certification, Buff managed to achieve a score of 105.7, which is well above industry standards. ...
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News briefsOdlo and POW release base layer collaboration
Swiss-based performance apparel brand Odlo has released its first product collaboration with the NGO Protect Our Winters (POW) Switzerland. Source: Odlo The co-branded base layer, Odlo x POW Blackcomb, features a shared logo and has been co-created to minimize environmental impact, featuring a unique design created specifically ...
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News briefsSalomon publishes first impact report
Following its sister company Atomic’s impact statement, Salomon has also published its first-ever annual sustainability report. After a full carbon inventory, the French brand’s science-based targets have been officially approved for 2022 (aiming for a 50 percent absolute reduction in Scope 1 & 2 carbon emissions and a 30 percent ...
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ArticleToo slow, too limited: POW publishes open letter to FIS urging climate action
In an open letter delivered to the International Ski and Snowboard Federation (FIS) in Chourchevel following the men’s downhill finals on Feb 12, 2023, Protect Our Winters (POW) has called for greater climate action and transparency from the FIS.
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News briefsScarpa’s cataloged and stored production scraps make a new ski boot
Scarpa has launched a version of its Maestrale alpine-touring ski boot made entirely from production scraps saved from its ski boot manufacturing operation. The Maestrale Re-Made is manufactured using a polymer derived from roughly three tons of manufacturing scraps that Scarpa has recovered since it began storing and cataloging its ...
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ArticleEuropean outdoor industry and POW call for climate action – Join Now!
Ahead of COP27, the European outdoor industry and Protect Our Winters (POW) are working together to call on European decision-makers to prioritize sustainability. The outdoor industry is in a key position in the fight against climate change, and its customers are seeing the effects of climate change firsthand, from receding ...
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News briefsIcebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
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News briefsBlue Tomato expands cooperation with POW
Austrian boardsports and lifestyle retailer Blue Tomato is expanding its cooperation with the global environmental protection organization Protect Our Winters (POW), established around 15 years ago by U.S. pro snowboarder Jeremy Jones, and is now also the official merchandise partner of POW Europe. When POW products are purchased through the ...
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News briefsCake wants twice the price during Black Week
Swedish e-motorcycle brand and SOG member Cake is offering its Kalk OR, Ösa flex and Makka flex models at double the price during Black Week. Buyers will receive a special black edition of the Kalk OR for €27,000 instead of the regular €13,500, a black Ösa flex for €17,000 (regular ...
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News briefsVista Outdoor Foundation selects ten organizations including POW for its first grant cycle
The Vista Outdoor Foundation, the philanthropic partner of Vista Outdoor, has announced ten non-profit organizations selected to receive a total of over $600,000 in grants as part of the foundation’s inaugural grant cycle. The ten organizations selected from more than 100 requests for funding represent a cross-section of outdoor and ...
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News briefsMammut receives new German sustainability award
Mammut’s circular economy project “Close The Loop” is awarded the “German Prize for Sustainability Projects 2021“ in the “Process - Recycling” category. Within the project, the Swiss outdoor company, in cooperation with Protect our Winters Switzerland (POW), is collecting discarded climbing ropes that are recycled and given a new life ...
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News briefsDPS and POW offer limited edition backcountry touring ski
U.S. ski brand DPS has joined forces with the environmental NGO Protect Our Winters (POW) to create a limited number of the new DPS Pagoda Tour 106 C2 backcountry ski featuring the POW logo. The ski comes with a factory Phantom-treated permanent waxless base and is available ...
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News briefsOdlo is POW’s latest partner
The environmental NGO Protect our Winters (POW) has entered into a long-term partnership with Odlo, effective immediately. The cooperation is embedded in a long-term sustainability strategy by Odlo that is intended to redesign the brand’s presence in the market and in society. Knut Are Høgberg, chief executive of Odlo, said: ...
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News briefsProtect Our Winters UK launches POW Pledge initiative for climate action
Protect Our Winters (POW) UK launched POW Pledge, a digital portal to equip the industry to take climate action towards net zero. “It’s very simple; our industry has to act on climate change in order to survive,” said POW ambassador Ed Leigh. “The POW Pledge is the map that can ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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