Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across the U.K. At Ispo Munich, the company is presenting a new Alpine Tour MerinoFusion ski sock with additional underfoot cushioning and toe protection for more warmth. It also features low-friction ankle and heel areas for easy boot entry and added protection, comfort and insulation for the exposed calf area.