Columbia Sportswear intends to draw attention to its outdoor products with NASCAR, the popular U.S. motorsport series. For this purpose, the company has signed a multi-year sponsorship agreement with a driver of the NASCAR Cup Series, Bubba Wallace. Wallace is the newest brand ambassador for Columbia, and the outdoor company is also sponsoring his car, the No. 43 Richard Petty Motorsports (RPM) Chevrolet. In addition to promoting Columbia’s innovative product lines and proprietary technologies, much of the sponsorship will be for the company’s Performance Fishing Gear (PFG) collection.

When he’s not driving 300 km/h on the top tracks of the NASCAR circuit, Wallace can often be found outdoors hiking, fishing, mountain biking, playing golf, and taking photos. A six-time National NASCAR Series winner, Wallace first made headlines in 2013 when he became the first driver of color to win a National NASCAR Series race in nearly 50 years, and again in 2018 when he finally entered the NASCAR Cup Series full-time with RPM.

Photo: © Columbia Sportswear