Instead of sponsoring celebrities, Vibram has decided to sponsor five ordinary athletes who will participate from Aug. 22-28 in the Ultra Trail du Montblanc, known as the most prestigious trail-running competition in the world, for which it has been an official sponsor since five years ago. The five people were selected from the registrants in the race. They will wear shoes with Vibram soles by Lafuma, Saucony, Hi-Tec and New Balance.