Nomad has decided to label its Dutch origin on its new product line for the spring/summer season 2012. The labeling is very subtle, but on each product it is pointed out to consumers where the label Nomad comes from. Until now, the brand has not placed any importance on its origin. Nomad also designed a sleeping bag in the colors of the Dutch flag, especially for its Dutch customers. The bag will be included in the spring/summer collection 2012. The inlay of the mattress and inlays of other sleeping bags of the new collection feature typical Dutch icons, such as tulips, windmills and clogs. A marketing campaign will also support the new labeling.
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