The Norwegian snowsports and outdoor brand Norrøna has announced a partnership with the American Mountain Guide Association (AMGA). The AMGA, an educational non-profit, is dedicated to being a leader in education, standards, and advocacy for professional guides and climbing instructors in the U.S. Norrøna will support the AMGA beginning with the 2020/21 winter season by providing financial support for the organization, offering AMGA-certified guides an exclusive product discount and co-hosting e-learning modules produced in collaboration with the Gore-Tex brand.