All Digitalization articles

  • TheLoop1_News_848_565
    News briefs

    Performance Days and Reed launch global digital sourcing platform


    Design Development Textile Consult , the organizer of Performance Days in Munich, and Reed Exhibitions ’ Functional Fabric Fair powered by Performance Days , its U.S. counterpart since 2018, have announced the launch of Performance Days Loop . The new digital platform provides access to a comprehensive, ...

  • ZEG Logo
    News briefs

    ​New agenda, new board member at ZEG


    Source: ZEG Fred Schierenbeck In order to continue offering customers high-quality, state-of-the-art products in the future, the supervisory board and management board of Europe’s largest bicycle dealer group and cooperative, ZEG ( Zweirad-Einkaufs-Genossenschaft eG ), have launched a holistic, long-term corporate strategy. An important part ...

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    Messe München sees first ISPO Munich Online as a success


    Messe München has hailed its first fully digital ISPO Munich Online, which took place Feb. 1-5, as a success shared with the industry, thanks to its commitment to the world’s leading sporting goods event. According to the organizer, the virtual Expo Area , with 545 exhibitors, and ...

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    News briefs

    Tough Mudder and Marvel team up for digital challenges


    Source: Tough Mudder , a U.S. operator of extreme obstacle races, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series . The collaboration will offer a collection of six digital fitness adventures ”designed to test one’s strength, agility, and ...

  • News briefs

    Grassroots cancels Connect buying show in June 2021


    The Grassroots Outdoor Alliance ( GOA ), an association of independent U.S. outdoor retailers and brands, has announced the cancellation of its spring Connect buying show, originally scheduled for June 7-10 in Knoxville, Tennessee, due to the ongoing Corona pandemic. “This is an unfortunate but entirely correct ...

  • Deckers
    News briefs

    Deckers appoints DTC and digital specialist to its board


    Deckers Brands has appointed Maha S. Ibrahim to its board of directors, effective Feb. 1. Mike Devine , chairman of the board, said he especially values her experience identifying trends and driving growth in the direct-to-consumer and technology sectors. He also said Ibrahim’s insights and ...

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    Are digital trade shows here to stay?


    Source: OR Winter Online Many trade shows moved to digital platforms due to Covid-19 in 2020. It is too early to tell if 2021 will continue the pattern, but outdoor industry giant Emerald Holding Inc. just held its 2021 Surf Expo show in Orlando, ...

  • Coloreel_Logo_standing
    News briefs

    Coloreel raises nearly €10 million from Robur Ny Teknik


    Source: Coloreel Coloreel unit Coloreel has raised SEK100 million (€9.8 million) from Robur Ny Teknik , a Swedish institutional investor in technology companies. The funding will support Coloreel’s future growth and market expansion. Coloreel has developed a patented technology for the digital dyeing of ...

  • LOGO FOA Winter 2021
    News briefs

    French Outdoor Awards Winter 2021: Virtual showroom, award ceremony on Feb. 9 (Video)


    The expert jury of the French Outdoor Awards Winter 2021 ( FOA ) of the Outdoor Sports Valley ( OSV ) trade association has selected the winners, but they will not be revealed until the official awards ceremony on Feb. 9, 2021. Because ISPO Munich 2021 , where ...

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    ISPO Munich Online 2021: Overview and most important links


    Under the motto “ Sport is stronger ,” this week’s ISPO Munich Online ( Jan. 1-5) will offer a great variety of new products, market trends and networking. In addition, attendees will have the opportunity to discuss important social issues for the future from a sports perspective. Due ...

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    News briefs

    2nd Women’s Outdoor Summit goes virtual


    The second edition of the Women’s Outdoor Summit , first held in San Francisco in 2017, will take place virtually from Thursday, March 11, through Saturday, March 13, via an interactive and accessible broadcasting platform. The event, organized by Jam Collective , In Solidarity and Ravel Media , is ...

  • Columbia Sportswear Company
    News briefs

    Columbia pushes digitalization and omnichannel with new chief digital information officer


    Columbia Sportswear has named former Nike executive Skip Potter executive vice president, chief digital information officer, effective April 1. In this newly created position, Potter will be responsible for advancing the Portland, Oregon-based company’s digital capabilities as well as omnichannel and supply chain potential across the enterprise, ...

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    News briefs

    Winners of the Outdoor Retailer Innovation Awards unveiled


    The winners of the Outdoor Retailer Innovation Awards 2021 were announced during Outdoor Retailer Winter Online on Jan. 21. The digital ceremony of the third edition of this annual award celebrated the past year’s most innovative new gear, materials and retail programs as determined by a judging panel. ...

  • CSM-Research-Report_The-Future-of-Winter-Sports_Online1-1

    Study by Mastercard says Covid-19 accelerates technological innovations in winter sports


    In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management , conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically ...

  • ISPO_logo_Munich

    ISPO Munich Online with more than 500 exhibitors and 5-day event program


    Messe München reports that more than 500 exhibitors have registered to participate in the virtual Expo Area of the first online-only ISPO Munich on Feb. 1-5. The Expo Area is the virtual exhibition hall where brands can showcase their products and innovations. Also, participants can ...

  • Snow+Safety+Event_Header+Fb+event
    News briefs

    Free Mammut online snow safety course in German


    The two Mammut Alpine School mountain guides Markus Wey and Ilari Dammert , head of avalanche safety at Mammut , will provide training in the use of avalanche safety equipment on Tuesday, Jan. 19, 2021, at 20:00 (CET). No prior registration is required for this free German-language online ...

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    News briefs

    ​Schöffel launches digital brand experience for retailers


    Schöffel has opened a “ Digital Brand Space ,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel ...

  • Bildschirmfoto 2021-01-13 um 09.32.53
    News briefs

    Arc’teryx goes digital with its 2021 Backcountry Academy


    With the launch of its 2021 Digital Backcountry Academy , Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but ...

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    News briefs

    U.S. start-up Sēkr closes first funding round


    Sēkr , an American, all female-owned start-up and creator of The Vanlife App , an app that provides community connections and outdoor travel resources in one, has closed its first funding round. With a 400-percent increase in camping activities in the U.S. this year (according to The Guardian ), the ...

  • News briefs

    TNF and Gucci take their apparel collaboration to Pokémon Go


    Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go ...