All Digitalization articles
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SponsoredA digital solution helping the apparel industry stay up to date
Five ways a simple SmartTag can help Apparel producers meet consumer’s shifting needs, ever-changing legislation and more.
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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News briefsRouvy starts the virtual La Vuelta parallel to the real race
The 77th edition of La Vuelta, Spain’s most important cycling race and one of the most important worldwide, started on Aug. 19 from Utrecht, Netherlands. On the same day, Rouvy launched the immersive, digital version of the race. La Vuelta Virtual, available for anyone from home, allows community racers to ...
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News briefsLycra partners with Browzwear to accelerate digital transformation
The Lycra Company has announced a partnership with Browzwear, the Singapore-based 3D design technology provider. The partnership is meant to provide garment designers using Browzwear’s VStitcher and Lotta platforms for 3D fashion design the ability to quickly and easily develop products incorporating fabrics containing Lycra, Lycra T400, and Coolmax fibers. ...
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News briefsHorizon Worlds social VR platform goes live
Social VR platform Horizon Worlds by Meta (formerly Facebook) was launched last week for people in the U.S. and Canada ages 18 and older. The platform is Meta’s first attempt at releasing something resembling CEO Mark Zuckerberg’s vision of the “Metaverse.” Originally just called Horizon, you need a Facebook account ...
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News briefsISPO presents online “trend festival” in January and February
ISPO has announced the ISPO.com Trend Festival 2022, scheduled from Jan. 17 until Feb. 18, 2022, celebrating the most innovative products, newcomers and important trends in the sporting goods and outdoor industry. After the strategic move of ISPO Munich from late January to its permanent new date in November, the ...
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ArticlePerformance Days in Munich canceled due to Covid; digital show instead
The physical edition of Performance Days – initially planned for Dec. 1-2 – had to be canceled at short notice due to the current sharp rise in Covid infections in Munich. The winter edition of the show will now be moved entirely into the digital space. “Extraordinary situations require extraordinary ...
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News briefsSigna Sports to launch AI-based virtual bike fitting engine
Sports e-commerce and tech platform Signa Sports United (SSU) has entered a strategic partnership with Motesque, a Brooklyn, NY, and Cologne-based specialist startup for biomechanics, computer vision and AI, to launch the first-ever biomechanical AI-based virtual bike fitting engine for online bike shopping. Motesque was founded in 2015 by Professor ...
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News briefsVirtual showrooms for sustainable hosiery and eyewear from Taiwan
Due to the absence of relevant trade shows in the wake of the latest pandemic-related cancellations, Taiwantrade.com is currently hosting 3D virtual pavilions for hosiery and optical products, showcasing sustainable hosiery and exclusive models and collections of high-performance sports eyewear. The Taiwantrade 3D Optical Virtual Pavilion will showcase innovative sports ...
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News briefsFjällräven launches platform to design your own Kånken
With Kånken Me, Fjällräven is launching a new platform that makes it possible for Kånken fans to be creative and make their Kånken even more personal. With 14 color options and 15 customizable pieces, the online configurator offers over 100,000 billion possible combinations, making it nearly impossible ...
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News briefs
Climate Action Summit by ClimatePartner hosted digitally and physically
During this year’s Climate Action Summit, scheduled on Nov. 24-25, Munich-based ClimatePartner plans to bring roughly 1,500 of its clients as well as company representatives and climate experts together to discuss upcoming challenges, opportunities for action and successes in the attempt to reach the Paris Climate agreement’s goals. The summit ...
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ArticleVision Quest Velocity secures $3.4 million in seed funding
Vision Quest Velocity LLC, an early-stage virtual cycling start-up from the U.S., announced that it has received $3.4 million in seed round funding. Strategic financial partners led the investment round. Velocity will leverage Vision Quest Coaching’s more than 20 years of experience and knowledge to launch a unique and differentiated ...
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ArticlePortugal Bike Value goes digital
On July 20, the very first digital platform to promote the Portuguese conscious mobility sector will be launched. With this tool, the national bicycle industry association ABIMOTA aims to promote, on behalf of its members, the path taken to internationalize the domestic bicycle production sector. Source: ...
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ArticleLive video shopping: Isbjörn pilots with Streamify, Go Instore sees popularity despite end of lockdown
Even as more and more countries are reopening brick-and-mortar retail, store technology service provider Go Instore sees strong interest in its platform that enables virtual visits to retail stores since pandemic restrictions imposed temporary store closures across Europe. The London-based IT company recorded 2.4 million unique visitors to its offering ...
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News briefsSchöffel launches first fully digital sell-in tool for summer 2022
Following a major digitalization effort, Schöffel Sportbekleidung is using a new digital Schöffel Brand Space for its sell-in. The sales tool offers information, training and ordering options as well as assets for everyday business after the pandemic. In the three-dimensional digital space, Schöffel retail partners can explore the ...
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News briefs
Ecco Leather’s Hot-Shop event starts Aug. 31
Ecco Leather , the leather manufacturing division of the Danish footwear company Ecco , is holding its Hot-Shop event from Aug. 31 to Sept. 3. ”This time around we will be exploring the notion of bringing low-fi ingenuity into a virtual and non-defined future,” the company said without giving ...
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News briefsDecathlon France promotes outdoor activities with new app and website
Decathlon has launched Decathlon Outdoor , a website and app that list the nicest and closest natural spots for outdoor experiences and micro-adventures, developed in collaboration with Mhikes , a Grenoble-based startup founded in 2013 specializing in digital tourism and business and consumer mobile solutions. The initiative is ...
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News briefs
Pertex launches digital fabric platform
Pertex , the specialist in lightweight technical fabrics for the outdoor industry, is launching Pertex Fabric Lab this May, a new online platform designed to build even closer relationships and timely, organized, deeper collaboration with its trusted brand partners. Features of the platform include a fully searchable fabric library, ...
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ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...
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News briefs
Yeti launches augmented reality online shopping experience
U.S. cooler specialist Yeti and Vertebrae , a 3D and augmented reality (AR) retail solutions company, have unveiled a new immersive 3D and AR experience for online shoppers on Yeti’s U.S. website. Customers can place more than 50 virtual products in their own physical environment and view the products ...
