Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of attention. The fitness guru will be the new face of Odlo's “Zero excuses to stay at home” marketing campaign, including online advertising, point of sale support and an accompanying social media campaign. At the beginning of the past year, Aminati worked with the Aldi Süd discount chain for the development of an exclusive fitness collection.