On Aug. 26, On will launch the new Cloudaway, a new hybrid outdoor shoe, sustainably produced, ultra-lightweight and flexible, created for the new travel, which On says is all about moving consciously, walking slower, staying longer and being mindfully present.
To promote this way of traveling alongside the product launch, the Swiss running shoe brand is opening two pop-up Cloudaway Travel Agencies in Berlin and Los Angeles, respectively, from Aug. 25-29. In Berlin, the one-stop-shop for slow travel and local insider tips will use the space of traditional travel agency, Kalender Reisen at Sanderstrasse 1 in Neukölln. In L.A., the travel agency can be found for 5 days at 3118 Sunset Blvd.
Selected local experts with extensive local knowledge make their combined knowledge available at the pop-up travel agency for a few days to provide curious visitors with exciting insights into the city and its surroundings. The program emphasizes local, nearby and free experiences, and also encourages locals to rediscover their city and think outside their bubble. This concept supports the idea of new travel and the future continuity of the travel agency. The websites of the agencies provide information about the individual offers, but the activities can only be booked directly on site.