Schöffel’s initiative to reward frontline helpers of the Corona crisis

To thank the many helpers during the Covid-19 pandemic, the German family-owned company Schöffel launched the “Schöffel Danke Momente” (Schöffel thank you moments) campaign. The centerpiece of the campaign is the website danke.schoeffel.com, where visitors can suggest particularly deserving helpers with a brief justification up to June 21. Afterwards, those suggested will be entered into a prize draw for trips to outdoor regions, outdoor equipment from Schöffel, Lowa and Leki as well as “I’m out” moments with Schöffel athletes. In addition, the successful nominees will receive a limited edition fleece jacket from Schöffel embroidered with their name and the “Schöffel Danke” logo. The campaign starts with videos posted by Schöffel athletes such as the mountaineer Gerlinde Kaltenbrunner, ski racer Benni Raich, freeride professional Roman Rohrmoser and mountaineer Ralf Dujmovits on Facebook and Instagram.