SunGod, a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport. Just a few weeks ago, the young brand that says it sold out for two years in a row announced that it would also extend its collaboration with Protect our Winters (POW) U.K. for the third consecutive year. SunGod says it has donated over £8,000 to POW U.K. since 2018 by selling POW UK Limited Edition products. For the extended collaboration, SunGod will offer a Limited Edition POW goggle strap and microfiber, the latter for the first time made of 100 percent recycled plastic bottle fibers.

The sunglass and goggle brand is also cooperating with the Freeride World Tour for the fourth consecutive year and started sponsoring the Canyon DHB cycling team in December and England Rugby in November. In Jan. 2021, the brand’s first film, “Awaken,” will be released (see the movie trailer below). The story of three groups of SunGod ambassadors was filmed in three iconic winter locations with a strong environmental message.

SunGod offers a lifetime guarantee on its products and a VIP membership program with extended customer service, early new product access and free express shipping.