Tatonka will be launching a new print campaign, planned for January 2012. It will promote the new “Skill 30” daypack, which weighs only 860g. Mood films to support the promotion and to promote the brand image will be forwarded to Tatonka retailers in January 2012, in order to support the retailers in selling the product. For the new expedition product line, Tatonka introduced a lottery, which will be communicated by retailers and on the company's website. The winner will participate in a special mountaineering tour in May next year, together with 12 other participants. The winner will receive the expedition collection and wear the collection during the tour, which will be filmed and photographed. A specially created website is going to promote the expedition collection further, as consumers can upload their tour on the website and special tours will be awarded by Tatonka in the future.