Teva will be one of the sponsors of the first European edition of Crankworx, the big international freeride mountain biking competition, which will be held in the French alpine resort of Les 2 Alpes next July 9-15. The brand will notably endorse the slopestyle Best Trick on July 13. Teva is already a sponsor of the older North American Crankworx bike festival, which will return to Whistler, in British Columbia, for its ninth year next Aug. 10-12.