The North Face (TNF) has announced the launch of a new team that will involve everyone around the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. TNF took the inspiration for its “Explorer Team” from the Covid-19 period and addresses the fact that despite all the changes and our “new normality,” one thing has remained the same: a shared belief in adventure and freedom and the conviction that we can and should do better.
With the goal of putting together the largest, most comprehensive and diverse team of explorers in the world, the search for members has already begun. The British singer-songwriter Jess Glynne is just one of many creative and talented individuals; others include the Swiss snowboarder David Babacar Djité and the Swedish photographer and mountain climber Emma Svensson. From Germany and Austria, the photographers Tom Glocker and David Herzig as well as the adventurer Nina Gigele are also part of the team. Members receive early access to the latest TNF collections, are invited to work on innovative campaigns and given the opportunity to get in touch with the athlete team to realize new projects.
For Tina Rolen, vice president marketing at TNF, this is the next step for the brand: “The Explorer Team will allow us to connect with a truly diverse group of people and use their collective power to change the way we look at things and work. They will help us to find our brand voice to inspire the next generation of discoverers in these difficult times.”
Photo: © The North Face