Urwahn has launched its new Fairframe label, which is meant to “sensitize the bicycle industry and also society for the use of fairly produced and traded bicycles,” the company explained. The steel frames of Urwahn bicycles are produced entirely in Germany. Furthermore, its frame production relies on 100 percent recyclable steel using 3D printing processes. This manufacturing technique is said to enable lean manufacturing chains which the company follows on demand, as opposed to overproduction and mass storage. By introducing the Fairframe label, the company intends to stress its focus on regional production and fair labor practices, in contrast with the mainstream mass bike production model. Urwahn is headquartered in Magdeburg, Germany.