Bollé Brands has started implementing a new digital B2B program, consecutively in Europe and the U.S., as a service to its retail clients. It involves a new internet platform with clear product descriptions and intuitive ordering tools, supported by an advanced ERP system and inventory management program. Monitored by the company’s digital team, the new platform is meant to facilitate the ordering process and to track invoicing and deliveries easily. It has been developed with feedback from the company’s business partners. In addition to the Bollé brand, the group markets eyewear under the Cébé, Serengeti and Spy+ brands.