The Oberalp Group will take over the distribution of Falke and Burlington for the Italian market from January 2021. The Group, still a family business and based in Bolzano in South Tyrol, was founded in 1981 by Heiner Oberrauch. The group, which includes the brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt, employs around 700 people. In addition to the development and production of mountain sports products, Oberalp distributes Speedo, Under Armour, Smith, X-Bionic and X-Socks, Fischer, Barts and Spyder, mainly in Italy but also in other European markets. With the addition of Falke and Burlington to the portfolio, the number of sporting goods brands distributed by Oberalp increases from seven to nine. The Oberrauch family is also active in the outdoor sports retail business. Heiner Oberrauch’s nephew Jakob Oberrauch manages the retail chain Sportler, with stores in Northern Italy and Western Austria.
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