All SOG articles
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News briefsMOC Munich stages Outdoor Preview Days 2025 this May
The order hub in Munich invites retailers to explore upcoming collections from top outdoor brands at its two-day networking event.
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News briefsSOG to host Sustainability Day focused on industry challenges
The industry event in Oslo for SOG and NF&TA members will address innovative strategies for sustainability.
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ArticleScandinavian Outdoor Award announces FW 25/26 winners
The award highlights sustainability, design and functionality innovations, showcasing standout products made by Nordic companies for active and daily life.
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News briefsScandinavian Village at ISPO Munich 2024
Discover innovative outdoor gear and connect with top Scandinavian brands at the well-known Scandinavian Village from December 3-5.
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ArticleSOG gains importance after the pandemic: “What we do generates interest”
Source: SOG David Nordblad In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG ...
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefsSOG welcomes two new members
The Scandinavian Outdoor Group (SOG) has announced that two new companies have joined. The first is Moonvalley, a sports nutrition brand with roots in Måndalen, Norway. The brand produces organic, plant-based and nutritionally balanced products. Moonvalley was founded in 2018 by three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson ...
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ArticleCake partners with Goldwin in Japan
Cake, the Swedish manufacturer of lightweight e-motorcycles, has signed a three-year partnership agreement in Japan with premium sportswear manufacturer and distributor Goldwin Inc. The partnership draws on Goldwin Inc.’s 70 years of experience and well-established network in manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such ...
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News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
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News briefsCake expands operations in Germany
Cake, the Swedish manufacturer of lightweight premium electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), has announced the expansion of its presence in the German market. A local sales team is already operating in Berlin and a full-service CAKEsite is expected to open later this year. A ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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News briefsSOG: 1.5°C climate commitment becomes membership criterion
The Scandinavian Outdoor Group (SOG) has committed to a climate commitment in line with the Paris agreement at its annual meeting in Bosön. From now on, all member companies must adhere to the climate targets set out in the climate agreement. The decision was made by vote and was unanimous. ...
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News briefsMaria Frykman of Isbjörn is the new chairwoman of SOG
Source: Scandinavian Outdoor Group The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board ...
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News briefsScandinavian Village at OutDoor by ISPO
As always, the Scandinavian Outdoor Group (SOG) will be organizing a Scandinavian Village at the upcoming OutDoor by ISPO (12-14 June) in Munich. The trade show will take place at the MOC Veranstaltungscenter, with the Scandinavian Village located in Hall 4. The hosts will serve coffee and present the latest ...
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News briefsSOG with two new members
The Scandinavian Outdoor Group (SOG) welcomes two new member brands from Finland: Pomar and NordShield. Pomar is a third-generation Finnish family business of shoemakers dedicated to producing sustainable, authentic and high-quality footwear that combines comfort, ease of use and Nordic design. NordShield is a Finnish ingredient brand focused on antimicrobial ...
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News briefsCake wants twice the price during Black Week
Swedish e-motorcycle brand and SOG member Cake is offering its Kalk OR, Ösa flex and Makka flex models at double the price during Black Week. Buyers will receive a special black edition of the Kalk OR for €27,000 instead of the regular €13,500, a black Ösa flex for €17,000 (regular ...
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
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News briefsHoudini launches new circular softshell series made from Teijin Octa fabrics
Swedish brand Houdini has launched a new series of wind and water-resistant softshell jackets and pants for men and women called Pace, which is made in Portugal, utilizing Octa C9, a new lightweight softshell material made by Teijin in Japan. The Octa fiber technology is based on ...
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News briefsCake opens first showroom/service center in Stockholm
Swedish electric motorcycle manufacturer Cake, a member of SOG, is opening its first-ever CAKEsite on Oct. 27, a combination showroom, retail, test ride and service center where customers can physically explore, touch and feel the bikes, take test rides or have their bikes serviced. The new CAKEsite:Stockholm is located next ...
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News briefsPolyver invests in production facilities, website and logo revision
Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...
