All SOG articles – Page 2

  • polyver-logo Kopie
    News briefs

    Polyver invests in production facilities, website and logo revision

    18 October 2021

    Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...

  • theantipoachingact
    Article

    Cake supports anti-poaching teams in Africa

    8 October 2021

    Source: Cake African rangers on Cake Kalk AP e-motorcycles Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers ...

  • CAKE logo explore
    News briefs

    Cake closes $60 million fundraising for future growth

    27 September 2021

    Stockholm, Sweden-based SOG member Cake reported that its latest financing round of $60 million – $14 million in convertible bonds and $46 million in financing – exceeded expectations. The round was anchored by Swedish pension fund AMF, investing alongside a handful of new investors and with support from current shareholders ...

  • Sara-Wanseth-David_Nordblad-web
    News briefs

    New Secretary General for SOG

    23 September 2021

    After seven years of driving the development of the Scandinavian Outdoor Group (SOG), Sara Wänseth will give up her position as secretary general and hand over to David Nordblad. Nordblad has extensive knowledge of the outdoor industry. He has gained his experience primarily in sales at various levels, both on ...

  • Makkagreybag Kopie
    News briefs

    Cake introduces third vehicle platform

    2 September 2021

    Following the launch of Cake’s previous platforms, Kalk and Ösa, the Swedish company specializing in lightweight electric motorcycles has announced its third platform. ”Makka” is a family of light and convenient urban shuttles for short-haul commercial transportation and commuting needs. These new electric mopeds further define Cake’s ambition of making ...

  • SOG_logo
    Article

    ​SOG starts circular outdoor project

    16 July 2021

    To meet the demand of many of its members for circular economy solutions, the Scandinavian Outdoor Group (SOG) has started a circular outdoor project called SOG Circular Outdoors a few weeks ago in collaboration with Peak 63, a development company based in Östersund, Sweden, with the goal of launching a ...

  • DesignSbild-2222LOGO
    News briefs

    ​Cake to open factory near Stockholm

    15 July 2021

    Source: Cake Stefan Ytterborn Cake, the Swedish manufacturer of lightweight electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), announced the opening of its new factory in Albyberg, Sweden. In line with its mission to inspire society towards a zero-emission lifestyle, Cake continues to rapidly ...

  • SOA-logo_hor
    Article

    Sasta wins Scandinavian Outdoor Award for plus size jacket

    23 June 2021

    In an online ceremony hosted by the Scandinavian Outdoor Group (SOG), two Finnish companies were among the six winners of the Scandinavian Outdoor Awards for Spring/Summer 2022: Sasta (based in Nurmes) and Halti (headquartered in Vantaa, Lapland). Source: Sasta / SOA Sasta Mella Jacket The Overall ...

  • News briefs

    Two new SOG members

    19 April 2021

    The Scandinavian Outdoor Group (SOG) has announced two new members for 2021 with Dometic and Superstainable. Dometic is a Swedish brand offering solutions for mobile living, providing products for recreational vehicles, vans and boats and now expanding into product categories solving the same needs but without installation into a vehicle. ...

  • soa-logo
    News briefs

    Scandinavian Outdoor Award nominees are online

    12 January 2021

    The Scandinavian Outdoor Group (SOG) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then discuss the products in ...

  • News briefs

    Cake to collab with "green" battery manufacturer

    30 November 2020

    Cake, the Swedish manufacturer of lightweight electric performance motorcycles and a member of the Scandinavian Outdoor Group (SOG), has signed a letter of intent with Northvolt, a Swedish battery developer and manufacturer, to form a long-term partnership for the supply of sustainable battery cells for their line-up of electric motorcycles. ...

  • Bildschirmfoto 2020-07-01 um 17.01.01
    Article

    The winners of the Scandinavian Outdoor Award

    3 July 2020

    The Scandinavian Outdoor Group (SOG) has announced the winners of the Scandinavian Outdoor Award for the coming spring/summer season. Due to travel restrictions associated with the Covid-19 pandemic, the jury selected this year’s winners - one main winner and four category winners – not in the mountains of Austria, but ...

  • Polestar_CAKE_PSHQ
    News briefs

    Cake joins Scandinavian Outdoor Group, partners with Polestar

    12 May 2020

    Cake, the award-winning Swedish company established in 2016 as a “high-performance zero-emission off-road motorcycle brand” by the founder of POC Sport, Stefan Ytterborn, has joined the Scandinavian Outdoor Group (SOG) as its newest member. Cake is headquartered in Stockholm. Cake also just announced that it has expanded the brand partnership ...

  • News briefs

    Scandinavian Outdoor Group welcomes two new members

    4 March 2020

    The Scandinavian Outdoor Group (SOG) has welcomed two new members. The first new member, Zlideon by Zip Clip Solutions AB, a Swedish company based in Stockholm, is a globally patented product that enables customers to easily repair broken zippers and thus extend the lifespan of their clothing. The Zlideon is ...

  • winners_kl
    Article

    The winners of the 2020 Scandinavian Outdoor Awards

    2 March 2020

    The annual winners of the Scandinavian Outdoor Awards (SOA) for next year’s autumn/winter season were announced by the Scandinavian Outdoor Group (SOG) at Ispo Munich. The international jury, which included experienced outdoor journalists and retailers, evaluated 25 products nominated on to the criteria of design, innovation, functionality, quality and sustainability. ...