All The North Face articles – Page 6
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ArticleVF back to profits
After recording a loss and steep declines in revenues during its first fiscal quarter, VF Corp. bounced back in the second quarter, ended on Sept. 26, with a smaller decline in sales and a return to profits. The management said that year-to-date results have surpassed its expectations across all ...
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ArticleTNF addresses inequity in the Outdoors with global Reset Normal initiative
With the Reset Normal campaign, The North Face ( TNF ) has launched a global initiative to encourage people around the world to redefine their lives through exploration in the outdoors. As part of this initiative, TNF is launching the Explore Fund Council , a global body that ...
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ArticleVF matches its management to its new business model
VF Corporation is changing its management structure to suit changes in the way it does business, notably the dividing of all of its brands between two portfolios. Core Brands comprises Vans, The North Face (TNF) and Timberland. Steve Murray has become global brand president of TNF. He served as president ...
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News briefsThe North Face introduces the Explorer Team
The North Face ( TNF ) has announced the launch of a new team that will involve everyone around the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. TNF took the inspiration for its “ Explorer Team ” ...
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News briefs
Gucci is partnering with The North Face
Gucci has revealed that it is partnering with The North Face for an unspecified collaboration in the coming months “that celebrates the rich heritage of both brands.” For the big Italian luxury brand, it is the first collaboration of this kind since Alessandro Michele became its creative ...
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News briefs
VF partner factory installs solar panels
QuangViet, a factory in Vietnam that handles production for VF Corp.’s brand The North Face, finished installing 3MWp solar panels in July. The installation of further panels is planned for this autumn. The panels manage to convert about 90 percent of the sunlight they capture into electricity. The factory expects ...
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ArticleVF expects improvement despite difficult Q1
Despite posting steep declines in revenues and earnings for its first quarter ended on June 30, the management of VF Corp. insisted that the company is in a strong position to get through the coronavirus pandemic because of its “financial and operational rigor” and the progress it has made in ...
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News briefsTNF offers free virtual Summer Base Camp to consumers (Video)
The North Face ( TNF ) has announced its new, free summer camp program. The purely virtual initiative, aimed at families, runs from Monday, July 20 to Friday, July 31. As part of the summer base camp, launched by the TNF athlete team, participants of all ages ...
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News briefsThe North Face launches shirt collection made of disposable plastic
The North Face ( TNF ) has launched a limited T-shirt collection made from disposable plastic bottles collected in the Alps. For the Bottle Source collection, the brand collected 18,000 kilograms of plastic waste in the mountains. The white unisex short or long-sleeved shirts feature TNF’s heritage logo ...
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News briefsVF to open multi-brand store in Milan
VF Corp. will be opening its first multi-brand store, called Orefici 11 Milano, in the autumn. Located in the Italian city, the three-level, 22,000-square-foot store is meant to reflect its surroundings, mimicking the courtyards, façades and balconies of typical Milanese apartment buildings, the so-called case di ringhiera (guard-rail houses). As ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face ( TNF ) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re ...
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ArticleThe outdoor community supports Black Lives Matter
It started last Tuesday, when large parts of Social Media turned dark: Companies, celebrities and private individuals darkened their posts and media feeds, placed solid black images or meaningful solidarity texts on black backgrounds, all connected by the hashtag #blacklivesmatter. And not only in the USA, the country where, after ...
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ArticleThe North Face, Patagonia amongst brands to support U.S. Public Lands Defense Fund
In the U.S., outdoor brands Velocio , Patagonia , and The North Face are supporting The Conservation Alliance ’s effort to preserve and defend the integrity of the American public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance, founded in 1989 to ...
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ArticleVF claims it can hike through the Covid storm easily
In releasing its financial results for the fourth quarter ended on March 31, the management of VF Corp. insisted that the company is in a better position than some of its competitors to navigate through the “storm” caused by the coronavirus pandemic for several reasons, including good liquidity, a ...
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News briefsTNF opens Covid-19 Explore Fund in the UK, Germany, France and Italy
The North Face ( TNF ) has opened the application process for its Covid-19 Explore Fund . With the new fund worth €1 million, the outdoor brand wants to provide critical financial support to people and organizations that make adventure possible, such as mountain guides and climbing coaches, or ...
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News briefsVF Corp. brands support OIA and its small business members
Several VF Corp. brands, including The North Face, Timberland, Icebreaker, Smartwool, Eagle Creek and Altra, will donate 15 percent of their Outdoor Retailer Summer Market refunds to the U.S. Outdoor Industry Association (OIA). The funds are to support OIA’s small business members by providing the necessary tools, resources, and advocacy ...
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News briefsThe North Face launches Retro Climb collection
The North Face has launched the Retro Climb collection, a capsule inspired by the Californian climbing culture of the 1980s. The collection includes a selection of retro pieces that have been reinterpreted for the streets and colorfully overhauled. The collection is already available for purchase on the brand’s website. ...
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ArticleVF lowers outlook and announces refinancing
While releasing new financial data and targets and announcing new measures to refinance itself, VF Corporation indicated that it wants to acquire more fast-growing action brands like Altra or Icebreaker and become more “vertical,” boosting a direct-to-consumer (DTC) business that has come to represent 39 percent of its turnover. As ...
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News briefsThe North Face uses Explore Fund and TV airtime to help during the crisis
As the global battle against Covid-19 continues, many outdoor companies are also looking for ways to contribute, including The North Face ( TNF ). Through the Explore Fund - TNF’s platform for supporting social and community projects - the brand is providing €1 million to support outdoor communities ...
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News briefsNew TNF outdoor footwear with Futurelight
The North Face (TNF) has integrated its Futurelight technology into the Activist Futurelight , the Ultra Traction Futurelight , and the Ultra Fastpack IV Futurelight . The Ultra Fastpack previously came with a Gore-Tex membrane and has now been redesigned using the Futurelight membrane. TNF’s new ...
