For next year's Ispo Awards, whose winners will be announced at the next Ispo Munich show (Feb. 3-6, 2013), Messe München has presented an optimized and extended concept: The winners will not only be promoted at the show itself, but will be supported in subsequent publications such as Ispo's website, the Ispo Award yearbook and the Ispo News magazine. On top of this, there will be hangtags available to highlight the award-winning products in the shops to the consumers. Additionally, the organizers will put out three new awards: One for the “Product of the Year,” which will go to the overall best product; another one for the best marketing campaign of the year; and a new Ispo Award for the “Asian Products” category. Applications can be turned in until Jan.10, 2013.