The Scandinavian Outdoor Group (SOG) will use an application developed by Hark Solutions to guide buyers at the Ispo Munich show through the offerings presented by its members in the Scandinavian Village at the show (Hall A6). Designed for use with tablet computers, PCs and Macs, the app can be downloaded free of charge as of now from the Apple store or from Google. This digital guide will supply brand information, product details, video clips and other documentation on the participating firms, allowing the visitors to make range selections and create a PDF or Excel sheet of the products that they wish to check out. Hark Solutions is the developer of the aWorkbook, which is being used by a growing number of sports apparel and footwear brands as a user-friendly electronic product catalog that can be updated and completed at any time. It supports product range planning, the sale of specific ranges and the communication of brand stories, helping to capture new orders.

Topics