All Urban Outdoor articles – Page 48
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News briefsEyewear brand Revo releases Jeep capsule collection
The eyewear brand Revo from California, founded in 1985, has introduced a capsule collection that combines its polarized lenses – which draw from lenses developed at NASA to protect satellites from the sun – with design elements from the Jeep automotive brand. The Revo x Jeep Collection comprises four styles: ...
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ArticleTimberland announces ambitious sustainability goals
Timberland has not only announced that it wants to plant 50 million trees around the world over the next 5 years, but also to create a net positive impact on the environment by 2030. The latter, most ambitious goal includes that the VF Corp.-owned brand wants all of its products ...
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News briefs
Houdini partners with Johnny’s Selected Seeds in the U.S.
Swedish outdoor clothing brand Houdini Sportswear is working with Johnny’s Selected Seeds in the U.S. to playfully educate customers about sustainability and circularity. Every order placed in Houdini’s webshop in August will be accompanied by a package of Johnny’s seeds, enabling American customers to grow organic crops at home. The ...
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News briefs
Poler Stuff is testing the European market
Poler Stuff, the U.S. outdoor and lifestyle brand that re-emerged in 2019 after it was acquired by the Pacific & Everest Lifestyle Company after going bankrupt the year before, is expanding into wholesale channels across North America and international markets with the launch of its spring 2021 collection. Current international ...
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News briefsPeak Performance opens new flagship store in Hamburg
Peak Performance will open its new flagship store in Hamburg, Germany, on Sept. 3. The store is centrally located in Hamburg’s city center at Bleichenbrücke 10/Kaufmannshaus and builds on the Swedish brand’s strategic approach of combining fashion and function. The focus is on urban lifestyle and nature and is balanced ...
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News briefs
Merrell initiates third-party cultural audit to assess brand status
Earlier this summer, Merrell committed to take action to drive systemic change within its own walls and throughout the outdoor industry. To this end, the brand has identified its four strategic focus areas: Internal team and culture, strengthening voices through partnerships and storytelling, transforming the outdoor spaces to make them ...
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News briefsWolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine ...
