All Vibram articles
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ArticleFootwear brands launch collective to drive the transition to a circular economy
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefsBluesign with first-ever footwear brand partner
Producer of high-performance rubber soles Vibram and material verification firm Bluesign have announced Vibram as a Bluesign system partner. The partnership, which began in November 2022, underscores the joint commitment to fostering sustainable practices within the footwear industry, with Compliance Manager of Vibram, Igor Brassini, declaring this, “The first shoe ...
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News briefsVibram and Nike release new running shoe
For the first time, Nike has partnered with Vibram to bring trail runners a new shoe. Developed in partnership with athletes including Tyler Green to give a fast, sleek and grippy trail running experience, the Nike Ultrafly Trail combines the brand’s cutting-edge technology with Vibram’s renowned innovations. Source: ...
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News briefs361˚ releases its first trail running shoe
Building on the success of the Centauri road running shoe, 361˚, one of China’s largest sporting goods brands, has brought its eTPE Engage platform to the trails for the first time. Featuring a proprietary Vibram Megagrip outsole, the Futura is the brand’s new premium trail model, offering ...
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News briefsVibram and NNormal launch “Repairability Program”
Source: NNormal Kilian Jornet Vibram and NNormal are launching a new partnership in the form of a joint repairability program. NNormal shoes will now be able to be repaired by Vibram cobblers around the world. Vibram has had a long-standing repair program, which it recently promoted via ...
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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News briefsVibram and UTMB World Series announce exclusive global partnership
Italian shoe producer Vibram and UTMB World Series have announced a new global partnership that will extend across all 35 UTMB World Series events, including the iconic UTMB Mont-Blanc. This exclusive partnership will see Vibram become the official soles technology supplier of the UTMB World Series for the 2023-2025 seasons. ...
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News briefsVibram plans to double footwear sales
Vibram, the Italian sole producer, aims to double its sales of own-brand footwear, which reached €18 million in 2022, Paolo Manuzzi, the chief executive of the Italian sole producer, said in an interview with the daily Il Sole 24 Ore. Last year, the group’s overall sales rose by 50 percent ...
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News briefsVibram partners with longtime collaborator
To bring some new production techniques “in house,” Vibram has signed a deal with Suolificio Negro, a Spanish specialist in soles and midsole-foam manufacturing for the outdoor and ski markets. According to a report in Diffusion Sport, the resulting products will be sold under the Vibram brand. The deal is ...
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News briefsVibram posts 30% sales increase
Vibram recorded sales of €300 million in 2022, representing an increase of more than 30 percent from 2021, FashionNetwork.com has reported. The increase was driven by sales growth across all the main markets and product categories, said Vibram. The U.S. accounted for 50 percent of the company’s sales. E-commerce sales ...
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News briefsNNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
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News briefsNorda and Satisfy collaborate on new trail-running shoe
Canadian running brand Norda and the French running specialist Satisfy have joined forces to launch a new trail-running shoe on July 21, 2022. According to a company release, the shoe, called the Satisfy x Norda 001, features a bio-based version of Dyneema in the upper, a technology ...
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News briefsGrundéns introduces waders with Gore-Tex, wading boots with Vibram
Grundéns, a Swedish fishing apparel and footwear manufacturer, has announced an innovative wading collection to the market. The collection will be available in spring 2023 at Grundéns retail partners and on grundens.com. The waders feature Gore-Tex materials and an advanced support system and offer anglers freedom of movement in and ...
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News briefsVibram reinvigorates Five Fingers with new global campaign
Italian company Vibram is revitalizing its Five Fingers category by launching a global digital campaign that kicks off with a “move freely” video. The film takes viewers on a journey of historical discovery: Through footprints discovered in various environments, a researcher tracks the habits and movements of the owners. The ...
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News briefsVeja launches sneaker with Sea Sheperd
Source: Veja Veja xSea Sheperd Dekkan French footwear brand Veja has partnered with NGO Sea Sheperd to launch a new vegan sneaker that is available in several countries (in Europe: Switzerland, Italy and France) through the Sea Sheperd online store and at Veja’s website for €150. The ...
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News briefsVibram expands athlete teams in U.S. and Europe
With the aim to build up deeper relationships with local sports communities and get insights on specific equipment needs, sole specialist Vibram has expanded both its European and U.S. athletes teams. Most of the new entries are U.S. runners: Meredith Edwards, Amber Febbraro, Alyssa Clark, Abby Jahn and Corbyn Jahn. ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
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News briefsAustralian work boots brand Rockrooster to step into outdoor footwear market
Rockrooster, an Australian safety and work boots brand founded in 1980, announced its expansion into hiking and outdoor footwear. The company had started to sell several outdoor style boots by the end of 2020 but decided to launch a new consistent line of 15 outdoor shoes in 2022 that is ...
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News briefsU.S. brand Softstar introduces zero-drop waterproof hiking boot
Renowned since the mid-1980s for its in-house designed and hand-made, minimal, leather footwear featuring the “barefoot” feel and zero-drop soles, U.S. footwear brand Softstar is now launching a hiking boot. Privileging high-quality, flexible, responsibly sourced materials that allow for free and natural movement and comfort, the Switchback boot is due ...
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News briefsVibram’s “Repair if you care” campaign continues
Vibram’s “Repair if you care” campaign, which focuses on the concept of reuse and repair as a sustainable approach, is entering a second round. The company, for which repair has played a central role for the past 80 years, underlines in it once again the importance of reprocessing shoes and ...
